> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Overview

> View, filter, and export real-time click and form data for your campaigns.

The Data tab surfaces every click and form event flowing through a campaign in real time. It acts as a living ledger: users can search, filter, export, or take row-level actions without leaving the page. The layout mirrors other Pingtree modules, providing a familiar experience.

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/data/overview-1.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=ab3893984f4b13be9f1e36456c6be249" alt="analytics" width="1600" height="338" data-path="assets/images/docs/documentations/campaign/data/overview-1.png" />

**Elements & Features**

1. **Global Search**\
   Instantly narrow results by typing name, mobile, email, or transaction ID.

2. **Headline Counters**\
   Real-time totals for Clicks, Forms, and Conversions. Adjust dynamically with filters.

3. **View Toggle (Clicks / Forms)**\
   Switch between raw click events and completed form submissions.

4. **Columns Button**\
   Open a side drawer to toggle visibility and re-order fields. Save views for later use.

5. **Filters Button**\
   Launches a panel with preset dropdowns (Source, Advertiser, Events) and a custom builder using key ▸ operator ▸ value logic.

6. **Date Range Picker**\
   Choose from relative (e.g., Today, Last 7 Days) or absolute date ranges. Campaign timezone is respected.

7. **Export Button**\
   Generates a CSV export (max 100,000 rows) using applied filters. Delivered via in-app notification and email.

8. **Results Grid**\
   A fully virtualized, infinite-scroll table with live refresh.

9. **Row Actions Menu**\
   Context-specific actions like:
   * Request Logs: View full request/response JSON
   * Distribution Logs: Clone form for routing test
   * View Form
   * Edit

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/data/overview-2.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=56b784071fbfdba0cd4162e65a124a89" alt="analytics" width="866" height="318" data-path="assets/images/docs/documentations/campaign/data/overview-2.png" />

**Working with the Grid**

* **Clicks vs Forms View**\
  Clicks show every inbound event, even if the form was not completed.\
  Forms represent completed submissions (collapsed across multiple clicks).

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/data/overview-3.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=9cfdc30464a0a10a75f624770502577c" alt="analytics" width="1600" height="314" data-path="assets/images/docs/documentations/campaign/data/overview-3.png" />

* **Choosing Columns**\
  Click the Columns button to toggle visibility or re-order fields.\
  Save View stores your layout for future sessions.

* **Date Range Picker**\
  Defaults to the last 30 days. Use presets or define a custom start–end range.\
  Click Apply to refresh or Clear to reset.

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/data/overview-4.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=02c330cc585d569550a26901ac0c1627" alt="analytics" width="569" height="906" data-path="assets/images/docs/documentations/campaign/data/overview-4.png" />

* **Exporting**\
  CSV exports use UTF-8 encoding and reflect currently visible columns.\
  Limit: 100,000 rows. Use filters to narrow results.\
  Download links are sent via notification and email.

* **Filtering Data**

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/data/overview-5.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=2f955f110c545e3ab834a69df766fefe" alt="analytics" width="722" height="908" data-path="assets/images/docs/documentations/campaign/data/overview-5.png" />

| Filter Type      | Behavior                                                                         |
| ---------------- | -------------------------------------------------------------------------------- |
| Preset dropdowns | Multi-select chips for Source, Advertiser, and Events                            |
| Custom Filters   | Use key/operator/value logic with support for text, numeric, and date conditions |
| Reset            | Click "Clear All Filters" to wipe filters without refreshing the page            |

**Common Workflows**

* **Quick Audit**
  * Switch to Forms view
  * Set Date Range to "Yesterday"
  * Open Filters → Events = Base Click Sold
  * Review data or Export for compliance checks

* **Creating a Custom View**
  * Enable relevant columns
  * Rearrange using drag-and-drop
  * Save View (e.g., “Buyer QA”)
  * Automatically reloads next visit

**Permissions & Visibility**

| Role      | Capabilities                         |
| --------- | ------------------------------------ |
| Admin     | Full access to all actions           |
| Buyer     | Read-only access to their leads only |
| Affiliate | Clicks view only, no export access   |

**Best Practices**

* Save different views for QA, Compliance, and Finance to streamline workflows
* Limit exports to under 100k rows to prevent timeouts; split larger data pulls into monthly chunks
