> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Routing Distribution Logic

> Overview of routing distribution methods in Pingtree and how to access them.

# Routing Distribution Logic

## The Basics

In lead distribution, the goal is to match incoming leads with the most appropriate destination—whether that's a **form**, **offer wall**, or **buyer endpoint**. **Routing Distribution** defines the method and logic used to make that decision.

Pingtree offers several configurable routing methods that adapt to your campaign needs, buyer contracts, and lead filtering rules.

<img src="https://mintcdn.com/pingtree/VhlsITRW0O01h-Sm/assets/images/screenshots/routing-overview.png?fit=max&auto=format&n=VhlsITRW0O01h-Sm&q=85&s=9d7e861e9c27ddf57869729337fd4517" alt="Distribution overview with traffic volume, conversions, and cap fulfillment" width="1920" height="985" data-path="assets/images/screenshots/routing-overview.png" />

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/distribution/dist-overview.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=e936c82d8e708362815f2a6a30133bf7" alt="Distribution Overview" width="3138" height="869" data-path="assets/images/docs/documentations/campaign/distribution/dist-overview.png" />

## Real-World Use Case

You’ve got traffic hitting a high-performing campaign. Some leads should:

* Go straight to a branded form.
* Be redirected to an offer wall if they’re in specific states.
* Hit a ping/post auction to maximize yield.
* Be rerouted to a fallback if caps are hit or filters fail.

This flexibility is what Pingtree's **Routing Distribution Logic** delivers.

## Types of Routing Distribution

Pingtree supports five core routing distribution methods, three of which share a unified configuration structure:

### Click Routing / Form Routing / Call Routing\*

These are direct distribution methods that forward the lead based on filters and logic you define.

<img className="block" src="https://mintcdn.com/pingtree/x6rVi2wH1ZE3qfEN/assets/images/docs/documentations/campaign/distribution/click-dist-overview.png?fit=max&auto=format&n=x6rVi2wH1ZE3qfEN&q=85&s=dec9771d5314c7dba832e898ae1dfad4" alt="Click Routing Source Selection" width="1662" height="661" data-path="assets/images/docs/documentations/campaign/distribution/click-dist-overview.png" />

> *Note: Call Routing coming soon*

### Pingtree Routing

Posts lead data to multiple buyers in a ranked, priority-based order until one accepts the lead.

<img className="block" src="https://mintcdn.com/pingtree/uuIKrMDhyS8zGCac/assets/images/docs/documentations/campaign/distribution/pingtree-routing-overview.png?fit=max&auto=format&n=uuIKrMDhyS8zGCac&q=85&s=9fa4ae8de5d098766e8f27d0218c2579" alt="Pingtree Routing Distribution Overview" width="3138" height="869" data-path="assets/images/docs/documentations/campaign/distribution/pingtree-routing-overview.png" />

### Ping+Post Routing

Executes a real-time bidding process where the lead is first **pinged** to buyers for eligibility and pricing. Once responses are received, the system **posts** the lead to the highest bidder that meets your filters.

This can be done:

* **Sequentially**: Posting to buyers one by one based on priority until a successful post.
* **Simultaneously**: Posting to all eligible buyers at once and assigning the lead to the highest bid.

Use Ping+Post when your priority is revenue optimization through buyer competition.

<img className="block" src="https://mintcdn.com/pingtree/uuIKrMDhyS8zGCac/assets/images/docs/documentations/campaign/distribution/pingpost-routing-overview.png?fit=max&auto=format&n=uuIKrMDhyS8zGCac&q=85&s=a2c37412dbeb14042dbc242480c15813" alt="Distribution Overview" width="3138" height="869" data-path="assets/images/docs/documentations/campaign/distribution/pingpost-routing-overview.png" />

## Where to Find Routing Distribution Types

To view or configure these methods:

1. Go to your campaign.
2. Navigate to the **Distribution** section.
3. Select the **Routing Logic** tab.

All available routing distribution types will be visible here, with full control over conditions, filtering, and failover logic.
