> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Buyers Report

> View all leads sold or rejected by buyers in a campaign. Offers filtering, grouping, and customizable columns.

The **Buyers Report** in **Pingtree (PT)** provides campaign owners with a detailed view of all leads that were **sold** or **rejected** by buyers. This report enables teams to track buyer behavior, measure conversion outcomes, and refine lead distribution strategies.

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## Overview

This report is accessible from the **Campaign View → Reports → Buyers** tab. It presents all buyer-related lead activity and supports:

* Individual or grouped views
* Date-based filtering
* Dynamic column visibility
* Buyer-specific reporting

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## Key Features

### Sold & Rejected Lead Tracking

* Easily see which leads were **successfully sold** or **rejected** by buyers.
* If a lead is rejected, fields like **endpoint** and **rejection reason** are available.

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### View Modes

* **Individual View**: Lists each lead transaction line by line.
* **Group View**: Aggregates data by buyer or endpoint for higher-level summaries.

Toggle between these views using the **Group Tab**.

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### Date & Buyer Filters

* Use the **Date Picker** to narrow results to a specific time window.
* Filter the report to focus on a **specific buyer** or a set of buyers.

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### Column Customization

* Decide which columns you want visible in your report.
* Hide or show data fields like:
  * `endpoint`
  * `buyer_name`
  * `rejection_reason`
  * `status`
  * `lead_id`, etc.

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## How It Works

1. **Navigate to:**\
   `Campaign > Reports > Buyers`

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/reports/buyer-1.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=0ba46e7ba90505b6f7fac04ac4a6badf" alt="analytics" width="1535" height="753" data-path="assets/images/docs/documentations/campaign/reports/buyer-1.png" />

2. **Configure your filters:**
   * Choose a date range
   * Apply buyer filters
   * Select columns to show or hide

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/reports/buyer-2.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=74c23d46a4d4ce2200e220789ba878b6" alt="analytics" width="1519" height="962" data-path="assets/images/docs/documentations/campaign/reports/buyer-2.png" />

3. **Switch views:**
   * Use **Group Tab** to view grouped summaries

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/reports/buyer-3.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=5cbafd43e95986b51233c90303a380a2" alt="analytics" width="1519" height="658" data-path="assets/images/docs/documentations/campaign/reports/buyer-3.png" />

4. **Analyze outcomes:**
   * Understand which leads are converting and which are being rejected — and why.

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/reports/buyer-4.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=7b15f62698445ca2ca17d2e0e0d34458" alt="analytics" width="1535" height="753" data-path="assets/images/docs/documentations/campaign/reports/buyer-4.png" />

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> **Note:** This report is particularly useful for diagnosing delivery issues, managing buyer quality, and fine-tuning your lead distribution rules.