> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Events Report

> View and analyze event logs and aggregated event performance for leads sold across campaigns.

The **Events Report** in **Pingtree (PT)** helps campaign owners **track, analyze, and optimize** all lead-related event activities within a campaign. It provides insights into event performance both at the individual and aggregate levels.

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## Overview

The Events Report offers two distinct views:

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/reports/events-1.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=3e73089bec294917a3967fa9bdf5933e" alt="analytics" width="1562" height="816" data-path="assets/images/docs/documentations/campaign/reports/events-1.png" />

### 1. **Event Log View**

Provides a detailed, transaction-level breakdown of every recorded event.

#### Key Data Points:

* **Event Name**
* **Transaction ID**
* **Event Revenue**
* **Event Payout**
* **Lead ID**
* **Timestamp**

#### Filters Available:

* **Source** – Filter by origin (e.g., Custom Source, Media Channel, or Marketing Partner)
* **Advertiser** – Select one or more advertisers
* **Events** – Filter specific event types (e.g., `event_form_completed`, `event_call_connected`)
* **Lead Type** – Choose from `click`, `form`, or `all`
* **Custom Filters** – Narrow your report using dynamic conditions
* **Date Range** – Filter by specific timeframes

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### 2. **Event Grouping View**

This view **aggregates** events by key dimensions, making it easier to spot trends, compare channels, and assess campaign effectiveness.

#### Common Grouping Dimensions:

* **Source**
* **Event Type**
* **Media Type**
* **Device Type**
* **Advertiser**

#### Filters Available:

* **Source**
* **Lead Type**
* **Date Range**

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## Use Cases

* Identify **top-performing sources** for specific event types
* Monitor **event revenue trends** over time
* Compare **media performance** across different campaigns
* Spot **issues** (e.g., high rejection or low engagement) early through event logs

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## Switching Between Views

Use the toggle within the Events Report interface to switch between:

* **Event Log View** (detailed per-lead data)
* **Event Grouping View** (aggregated summaries)

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> **Tip:** Customize your columns and filters for each view to tailor insights to your reporting needs. This report is crucial for understanding downstream lead activity after sale or submission.