> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Settings

> Define source-specific variables to dynamically change values like phone numbers or labels on site.

> **Note:** This tab is available in **Custom Source (CS)**, **Marketing Partner (MP)**, and **Media Channel (MC)** source types.

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/sources-single-view/brand-settings.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=bed6adfaf99f6d89f8cd8a60b262fd56" alt="All Sources" width="1644" height="833" data-path="assets/images/docs/documentations/campaign/sources-single-view/brand-settings.png" />

The **Brand Settings** tab allows you to define and override dynamic variables that personalize the content shown to leads based on the traffic source.

This setting is available in three places:

* **Source Single View**
* **Advertiser Single View**
* **Funnel Builder Settings**

All three use the same logic and priority structure.

### How It Works

You can assign **key-value pairs** (variables) in this view. These variables can then be referenced dynamically in your websites, pages, or thank you flows.

#### Example 1: Dynamic Phone Number (`DID`)

* **Funnel Builder Default**: `DID = 111-111-1111`
* **Source-Specific Setting**: `DID = 222-222-2222`

If a lead uses the tracking link for the source with its own `DID` variable, they will see `222-222-2222`.\
If the source has no specific value, the site will fall back to the default: `111-111-1111`.

#### Example 2: Dynamic Buyer Name Display

* **Custom Endpoint A**: `buyer-name = buyer1`
* **Custom Endpoint B**: `buyer-name = buyer2`
* **Funnel Builder Default**: `buyer-name = (blank)`

After a lead is sold, you can display the `buyer-name` dynamically on the thank-you page using the matching variable from the endpoint or source.

### Use Cases

* Customize tracking phone numbers per source

* Show buyer-specific messages

* Dynamically adjust content or CTAs based on source-level settings

***

* [Click here to view Custom Source Single View pages](./Custom-Source-Single-View)
* [Click here to view Marketing Partner Single View pages](./Marketing-Partner-Single-View)
* [Click here to view Media Channel Single View pages](./Media-Channel-Single-View)