Creative Library

The Creative Library is the central repository for all creative assets in Pingtree. From here you can upload new creatives, organize existing ones, assign them to campaigns, and manage the templates your team uses to produce creative content at scale.

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Browsing and Filtering

The library displays all creatives in a searchable, filterable grid or list view.

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Search and Filters

You can combine multiple filters simultaneously to build a precise view of your library — for example, all Image creatives tagged Q2 Campaign that are currently In Design Review.

Tip: Save your most-used filter combinations as custom views so you can return to them with one click.

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Uploading New Creatives

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Images and Videos

Drag and drop image or video files directly onto the upload area, or click Upload to browse your file system.

• Supported image formats: JPG, PNG, GIF, WebP, SVG.
• Supported video formats: MP4, MOV, AVI, WebM.
• Multiple files can be uploaded in a single batch.

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Text Creatives

For text-based creatives (headlines, ad copy, scripts), click Add Text Creative and enter the content directly in the editor. Text creatives do not require a file upload.

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After Uploading

Once a creative is uploaded:

1. It is automatically assigned a unique creative ID (e.g., cr1042).
2. Its status is set to New.
3. You can immediately add tags, assign it to a campaign, or leave it unassigned for later.

Tip: Add descriptive tags at upload time — it is much faster than tagging creatives retroactively once your library grows.

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Creative Details

Each creative has its own detail view, accessible by clicking on it in the library. From here you can:

• View the original file (dimensions, file size, format, upload date).
• Edit the creative name and tags.
• Review and update the creative status.
• See which campaigns the creative is assigned to.
• View the full activity log for that creative (status changes, reassignments, etc.).

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Assigning Creatives to Campaigns

Creatives can be assigned to one or more campaigns directly from the library:

1. Open the creative detail view.
2. Click Assign to Campaign.
3. Select one or more campaigns from the dropdown.
4. Confirm the assignment.

Alternatively, use the bulk assign action from the library grid to assign multiple creatives to a campaign at once.

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Creative Templates

Templates let you save and reuse creative layouts so your team does not start from scratch on every new creative.

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Creating a Template

1. Navigate to the Templates tab within the Creative Library.
2. Click New Template.
3. Provide a template name, a preview image, and any associated media channels.
4. Add tags to make the template searchable.
5. Save the template.

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Using a Template

When uploading a new creative, select Use Template and choose from your saved templates. The template’s layout and settings are pre-applied, and you supply the specific assets or copy.

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Template Management

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Organizing with Folders

Group related creatives into folders to keep your library tidy, especially when managing creatives across many campaigns or time periods.

• Create folders from the library sidebar.
• Drag and drop creatives into folders.
• Folders can be nested for hierarchical organization.

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Bulk Actions

Select multiple creatives using the checkboxes in the library grid to perform bulk actions:

Tip: Use bulk approval after a design review session to update many creatives at once rather than opening each one individually.