> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# All Funnels

> Browse, search, and manage every funnel across your Pingtree organization from a single, centralized list.

## Overview

The **All Funnels** page is your organization-wide hub for every funnel that has been built in Pingtree. Unlike the per-campaign funnel view, this page shows funnels across all campaigns in one place — making it easy to search, reuse, and manage your entire funnel library.

A funnel in Pingtree is made up of three core components: a **landing page**, a **form**, and any **additional pages** (such as a thank you page or offer wall). These components work together to guide a visitor from first click to lead submission.

<Frame caption="All funnels list view with status and actions">
  <img src="https://mintcdn.com/pingtree/VhlsITRW0O01h-Sm/assets/images/screenshots/all-funnels.png?fit=max&auto=format&n=VhlsITRW0O01h-Sm&q=85&s=6e799c0ca5d95ccfd896d5bb6aeeea8f" alt="All funnels list view with status and actions" width="1919" height="989" data-path="assets/images/screenshots/all-funnels.png" />
</Frame>

***

## Funnel List Table

Each row in the table represents a single funnel. The following columns are displayed by default:

| Column           | Description                                                    |
| ---------------- | -------------------------------------------------------------- |
| **Name**         | The funnel's display name                                      |
| **Unique ID**    | A system-generated identifier used across the platform and API |
| **Status**       | Whether the funnel is Active or Inactive                       |
| **Variations**   | Number of landing page variations configured for A/B testing   |
| **Type**         | Theme-based (built from a template) or custom-built            |
| **Created Date** | The date the funnel was first created                          |

***

## Searching and Filtering

Use the toolbar at the top of the list to quickly narrow down the funnels you need:

* **Search bar** — Search by funnel name or unique ID.
* **Status filter** — Show only Active or Inactive funnels.
* **Campaign filter** — Show only funnels assigned to a specific campaign.
* **Unassigned filter** — Show funnels that have not yet been linked to any campaign.

> **Tip:** The Unassigned filter is especially useful after importing or duplicating funnels. It helps you spot any funnels that are ready to be deployed but haven't been connected to a campaign yet.

***

## Funnel Types

Pingtree supports two starting points when building a funnel:

| Type             | Description                                                                                                 |
| ---------------- | ----------------------------------------------------------------------------------------------------------- |
| **Theme-Based**  | Built from a pre-designed theme template. Includes layout, styling, and placeholder content out of the box. |
| **Custom-Built** | Started from scratch using the visual drag-and-drop builder. Gives you full control over every element.     |

Both types support the full range of features including A/B testing, form configuration, and tracking integrations.

***

## Unassigned Funnels

Funnels that are not linked to a campaign are listed under the **Unassigned** filter. This can happen when:

* A funnel is created independently in the funnel builder before a campaign is ready.
* A funnel is duplicated but not yet deployed.
* A funnel was previously removed from a campaign.

You can assign any unassigned funnel to a campaign directly from this list using the **Assign to Campaign** quick action.

***

## Quick Actions

Each funnel row has an actions menu (accessible via the three-dot icon). Available actions include:

| Action                    | Description                                                                   |
| ------------------------- | ----------------------------------------------------------------------------- |
| **Edit**                  | Open the funnel in the builder to modify landing pages, forms, or other pages |
| **Duplicate**             | Create a full copy of the funnel, including all its pages and settings        |
| **Assign to Campaign**    | Link the funnel to a campaign so it can receive and process traffic           |
| **Activate / Deactivate** | Toggle the funnel's live status on or off                                     |

> **Tip:** Use **Duplicate** to spin up A/B test variants quickly. Duplicate an existing funnel, make targeted changes to the copy, then assign both to the same campaign and split traffic between them.

***

## A/B Testing with Variations

Each funnel can have multiple **landing page variations**. These variations allow you to test different headlines, layouts, form positions, or calls to action against each other without creating entirely separate funnels.

The **Variations** column in the funnel list shows at a glance how many variants are active for each funnel. You can manage variation traffic splits from within the funnel's settings.

***

## Funnel Status

| Status       | Meaning                                              |
| ------------ | ---------------------------------------------------- |
| **Active**   | The funnel is live and can serve traffic             |
| **Inactive** | The funnel is paused; it will not serve any visitors |

Status changes take effect immediately and can be toggled at any time from the quick actions menu.
