> ## Documentation Index > Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt > Use this file to discover all available pages before exploring further. # Flow Analytics > Analyze the performance of landing pages and form flows with detailed metrics, visual charts, and financial insights. ## Overview The **Flow Analytics** section offers a deep dive into how your campaign’s landing pages and form flows are performing. It consists of two primary tabs: * **Landing Page Analytics** * **Form Flow Analytics** Each tab provides dynamic charts, performance metrics, and financial breakdowns to evaluate traffic quality, lead generation, and conversion success. *** ## Landing Page Analytics ### 1. Sources Overview Section Landing page analytics sources overview **Left Panel** * Lists all available landing pages. * Includes an **Add Landing Page** button for quick creation. **Right Panel (Line Chart)** * Displays a **Traffic vs Conversions** chart. * The chart updates based on the selected landing page. **Metrics Table (Below Chart)** Includes metrics grouped into four categories: * **Traffic & Click Data**:\ Gross Clicks, Clicks, Duplicate Clicks, Forms * **Conversion Data**:\ Total CV, Affiliate CV, Advertiser CV, CVR * **Cost & Performance Metrics**:\ CPC, CPL, CPA\ RPC, RPL, RPA * **Financials**:\ Cost, Ad Spend, Payout, Revenue, Profit, Margin > All data is filtered by the selected date range. *** ### 2. Landing Page & Funnel Analytics Section Landing page and funnel analytics metrics section Displays high-level configuration and statistics: * **Landing Page Details**:\ Lookup ID, Update behavior, Redirection type, Theme, Total Clicks * **Traffic Distribution**:\ Visual summary of how traffic is distributed Includes an **Add Funnel Form** button to create a new form flow. **Funnel Form Flow Table** Displays variations of funnel forms with the following metrics: * Traffic, Gross Clicks, Clicks, Duplicate Clicks * Total Forms, Total CV, Affiliate CV, Advertiser CV * CVR, CPC, CPL, CPA * RPC, RPL, RPA * Cost, Ad Spend, Payout, Revenue, Profit, Margin *** ## Form Flow Analytics ### 1. Sources Overview Section Form flow analytics sources overview **Left Panel** * Lists all available form flows. * Includes an **Add Funnel Form** button. **Right Panel (Line Chart)** * Displays **Traffic vs Conversions**. * Updates dynamically based on selected form flows. **Metrics Table** Detailed metrics for selected form flows: * **Traffic & Click Data**:\ Gross Clicks, Clicks, Duplicate Clicks, Forms * **Conversion Data**:\ Total CV, Affiliate CV, Advertiser CV, CVR * **Cost & Performance Metrics**:\ CPC, CPL, CPA\ RPC, RPL, RPA * **Financials**:\ Cost, Ad Spend, Payout, Revenue, Profit, Margin *** ### 2. Funnel Analytics Section Funnel analytics configuration and metrics detail Displays configuration details and key metrics for selected funnel: * **Funnel Settings**:\ Form Routing, Total Clicks, Traffic Distribution Includes an **Add Variation** button to add a new form variation. **Funnel Form Flow Table** * Variation, Variation ID * Traffic, Gross Clicks, Clicks, Duplicate Clicks * Total Forms, Total CV, Affiliate CV, Advertiser CV * CVR, CPC, CPL, CPA * RPC, RPL, RPA * Cost, Ad Spend, Payout, Revenue, Profit, Margin > **Tip:** Use flow analytics to identify top-performing pages and optimize poorly performing variations.