> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Overview

> Get a quick summary of how your campaign’s landing pages are performing with real-time metrics, visual charts, and action logs.

The **Funnel Overview** page offers a high-level snapshot of your campaign's performance. It consolidates key metrics, trends, and traffic insights to help you evaluate the campaign’s effectiveness quickly.

### Key Features

* **Metrics Summary**: Aggregated totals for core performance metrics such as clicks, conversions, and revenue.
* **Visual Charts**: Easy-to-read graphs for identifying trends and comparing performance.
* **Action History**: A detailed table showing source-wise performance and campaign events.

***

## Metrics Displayed

<img className="block" src="https://mintcdn.com/pingtree/uuIKrMDhyS8zGCac/assets/images/docs/documentations/campaign/funnel-builder/overview1.png?fit=max&auto=format&n=uuIKrMDhyS8zGCac&q=85&s=3cbee2bbcbdc60f93d8c6796a46c0f1c" alt="Funnel overview metrics summary" width="1396" height="193" data-path="assets/images/docs/documentations/campaign/funnel-builder/overview1.png" />

For the selected date range, the following metrics are provided:

* **Gross Clicks**: Total number of raw clicks (including duplicates).
* **Clicks**: Unique clicks excluding duplicates.
* **Duplicate Clicks**: Clicks recognized as repeated or redundant.
* **Form Submissions**: Number of completed lead forms.
* **Advertiser Conversions (CVs)**: Total confirmed conversion events from advertisers.
* **Conversion Rate (CVR)**: Calculated as `(Conversions / Clicks) * 100`.
* **Revenue**: Total revenue generated from converted leads.

***

## Charts and Visualizations

<img className="block" src="https://mintcdn.com/pingtree/uuIKrMDhyS8zGCac/assets/images/docs/documentations/campaign/funnel-builder/overview2.png?fit=max&auto=format&n=uuIKrMDhyS8zGCac&q=85&s=836b29f3acd4ec5de4f6afd7f1e6c75f" alt="Funnel overview charts and visualizations" width="1379" height="514" data-path="assets/images/docs/documentations/campaign/funnel-builder/overview2.png" />

<img className="block" src="https://mintcdn.com/pingtree/5J3zdrNvtKbPn5ub/assets/images/docs/documentations/campaign/funnel-builder/overview4.png?fit=max&auto=format&n=5J3zdrNvtKbPn5ub&q=85&s=0f926d87c4ba5db597e34e2b7f0a6d02" alt="Funnel overview metric cards" width="457" height="624" data-path="assets/images/docs/documentations/campaign/funnel-builder/overview4.png" />

Charts provide quick insights into trends over time:

* **Clicks vs Conversions** *(Line Chart)*: Compares the count of clicks vs conversions over time.
* **Gross Clicks** *(Metric Card)*: Highlights total gross clicks in the selected period.
* **Clicks** *(Metric Card)*: Shows the number of unique clicks.
* **Advertiser Conversions** *(Metric Card)*: Displays confirmed conversions.
* **Conversion Rate** *(Metric Card)*: Shows percentage of clicks that led to conversions.

***

## Action History

<img className="block" src="https://mintlify.s3.us-west-1.amazonaws.com/pingtree/assets/images/docs/documentations/campaign/funnel-builder/overview5.png" alt="Funnel action history table by traffic source" />

The **Action History** table details the performance of individual traffic sources and recent campaign actions.

Each row includes:

* **Source**: The traffic source name or identifier.
* **Clicks**: Total clicks from that source.
* **Conversions (CVs)**: Total confirmed conversions from that source.

> **Tip:** Use this table to identify top-performing traffic sources and investigate any underperforming ones.