> ## Documentation Index > Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt > Use this file to discover all available pages before exploring further. # Funnel Themes > Browse, create, and manage reusable landing page theme templates to speed up funnel creation and maintain consistent design across your campaigns. ## Overview **Funnel Themes** are reusable, pre-designed landing page templates that give you a ready-made starting point when creating a new funnel. Instead of building every layout from scratch, themes let you apply a proven structure, styling, and placeholder content in one click — then customize from there. Themes are managed separately from individual funnels, so a single theme can be applied to many funnels across different campaigns without duplicating work. Theme selection modal showing available landing page templates *** ## Types of Themes Pingtree organizes themes into two categories: | Type | Description | | ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Admin Themes** | Pre-designed templates provided by Pingtree. These are professionally built layouts covering common lead generation verticals. They are available to all users in your organization and cannot be modified. | | **User Themes** | Custom themes created by your team. These are fully editable and private to your organization. | Browse both types from the **Funnel Themes** page. Use the tab or filter to switch between Admin and User themes. *** ## Browsing Themes The theme library displays each theme as a card with: * **Theme name** and a short description. * **Preview image** showing the layout at a glance. * **Status** indicator (Active or Inactive). * **Action buttons** to preview, duplicate, or select the theme. > **Tip:** Preview images make it much faster to find the right theme in a large library. Always upload a preview image when creating a custom theme — your future self (and your teammates) will thank you. *** ## Previewing a Theme Before applying a theme to a funnel, you can preview it in full to evaluate its layout, form structure, and overall look. 1. Hover over a theme card and click **Preview**. 2. The theme opens in a full-screen preview showing the desktop view. 3. Toggle to the mobile view to check responsive behavior. 4. When you're satisfied, click **Use This Theme** to begin creating a funnel with it, or close the preview to keep browsing. *** ## Creating a Custom Theme You can build your own reusable themes from the **Theme Builder** — the same drag-and-drop interface used for individual landing pages. From the **Funnel Themes** page, click **Create Theme** in the top-right corner. Provide the following: * **Theme Name** — A clear name that describes the layout or vertical (e.g., "Auto Insurance — Clean Two-Column"). * **Description** — Optional. Add context about when this theme works best. Use the drag-and-drop builder to design the theme's layout: * Add **sections** from the section picker (header, hero, form area, testimonials, footer, etc.). * Set **typography, colors, and spacing** to match your brand. * Add **placeholder content** — images, headlines, and copy that can be swapped out when the theme is applied to a funnel. * Configure any **pre-built form fields** you want included by default (see below). Upload a screenshot or design mockup of the theme to use as its preview image in the library. A good preview image makes it easy for your team to identify the right theme at a glance. Recommended dimensions: **1200 × 800px**, PNG or JPG. Set the theme to **Active** to make it available for selection when creating new funnels. You can set it to **Inactive** if it's still a work in progress. Click **Save Theme** to publish it to your organization's theme library. *** ## Pre-Configured Form Fields in Themes Themes can include a pre-configured set of form fields that are automatically included whenever the theme is used to create a new funnel. This is useful when: * You always collect the same lead fields for a particular vertical. * You have standardized validation rules you want applied by default. * You want to reduce the setup time for new funnels. When a funnel is created from a theme with pre-configured form fields, those fields are loaded into the form builder automatically. You can add, remove, or modify them from there. *** ## Managing Themes ### Duplicating a Theme Duplicating is the fastest way to create a variation of an existing theme — for example, a dark-mode version of a layout, or a variant with a different hero image. 1. From the theme card, click the actions menu (three-dot icon). 2. Select **Duplicate**. 3. Give the copy a new name. 4. The duplicate is created as an inactive User Theme, ready for editing. ### Activating and Deactivating Themes Inactive themes are hidden from the theme selection screen when creating a new funnel. Use this to keep the library clean by hiding themes that are out of date or no longer in use. | Status | Behavior | | ------------ | --------------------------------------------------------------------------------------- | | **Active** | Visible in the theme library and available for selection | | **Inactive** | Hidden from theme selection; still accessible for editing on the Themes management page | ### Editing a Theme Editing a theme does **not** automatically update funnels that were previously built using it. Each funnel is an independent copy of the theme at the time it was created. To update an existing funnel's design, edit that funnel directly from the funnel builder. *** ## Assigning a Theme to a Funnel Themes are selected at funnel creation time. When you click **Create Funnel** and choose **Build from a Theme Template**, you are presented with the full theme library to choose from. After a funnel is created, you cannot swap its theme directly — instead, duplicate the funnel, then create a new version from a different theme and compare performance. > **Tip:** If you frequently create funnels for the same vertical, build a polished User Theme for that vertical and keep it updated. Every new funnel in that space will then start from a strong, consistent baseline — saving your team hours of setup time per funnel. *** ## Theme Fields Reference The following fields are stored for each theme in Pingtree: | Field | Description | | ------------------- | ------------------------------------------------------------------- | | **Name** | Display name of the theme | | **Unique ID** | System-generated identifier used in the API and internal references | | **Wrapper ID** | Internal layout container reference | | **Status** | Active or Inactive | | **Is Theme** | Flags the record as a theme (as opposed to a standalone page) | | **Is Form** | Indicates whether the theme includes a form component | | **Control URL** | The URL path used for the base (control) variation of the theme | | **Variation Count** | Number of layout variations defined within the theme | | **Preview Image** | Thumbnail shown in the theme library |