> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pingtree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Partner Dashboard

> The Marketing Partner Dashboard is the dedicated Pingtree experience for affiliate and traffic partners — a purpose-built portal where partners manage their offers, track performance, configure postbacks, and access creatives.

## Overview

When a marketing partner logs in to Pingtree, they land on the **Marketing Partner Dashboard** — a focused, partner-centric view of the platform. Unlike the main advertiser dashboard, this experience is scoped entirely to the partner's own traffic, payouts, and campaign relationships.

Partners interact with campaigns they have been approved for, and everything they see is specific to their sub-account and traffic contribution.

<Frame caption="Marketing partner dashboard showing offer overview and performance metrics">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/pingtree/assets/images/placeholder.svg" alt="Marketing partner dashboard showing offer overview and performance metrics" />
</Frame>

***

## Discovering and Joining Campaigns

Before a partner can see performance data or generate tracking links, they must be approved for at least one campaign.

### Browsing Available Campaigns

Partners can browse campaigns available to them from the **Available Campaigns** list. Each entry shows the campaign name, vertical, and payout information so partners can evaluate the offer before requesting access.

### Requesting to Join a Campaign

<Steps>
  <Step title="Find a Campaign">
    Navigate to **Available Campaigns** and browse the list of active offers.
  </Step>

  <Step title="View the Offer">
    Click on a campaign to open the Offer Overview and review the payout structure, campaign description, and brand details.
  </Step>

  <Step title="Request Access">
    Click the **Request** button on the Offer Overview page. Your request is sent to the campaign owner for review.
  </Step>

  <Step title="Await Approval">
    Once the campaign owner approves your request, the campaign appears in your active campaigns list and all partner tools become available for that campaign.
  </Step>
</Steps>

***

## Affiliate Offer Overview

After selecting an active campaign, the **Offer Overview** is the partner's starting point. It shows:

* **Campaign name and brand details** — the name and branding of the campaign owner
* **Offer description** — what the campaign is, who the target audience is, and any specific requirements
* **Performance summary** — high-level metrics for the partner's traffic to this campaign
* **Brand Details** — logo, contact information, and other brand-level information shared by the campaign owner

The Offer Overview also provides a quick-navigation sidebar so partners can jump to any section of the campaign without returning to the dashboard.

***

## Payouts

The **Payouts** tab shows the partner's payout structure for the selected campaign.

| Column          | Description                                                                  |
| --------------- | ---------------------------------------------------------------------------- |
| **Payout Type** | How earnings are calculated (e.g., per lead, per click, revenue share)       |
| **Payout Rate** | The dollar amount or percentage the partner earns per qualifying event       |
| **Conditions**  | Any filters or quality requirements that must be met for a payout to trigger |
| **Earnings**    | Cumulative earnings for the partner on this campaign                         |

Payout rates are set by the campaign owner and are read-only for partners. If you believe your payout rate is incorrect, contact the campaign owner directly.

***

## Postbacks Management

Postbacks allow partners to receive server-to-server notifications when a conversion occurs on their traffic. This is how partners track conversions in their own systems or third-party trackers.

### Adding a Postback

<Steps>
  <Step title="Open Postbacks Management">
    Navigate to **Postbacks Management** for the campaign.
  </Step>

  <Step title="Enter Your Postback URL">
    Paste the postback URL from your tracking platform. Pingtree supports dynamic macros (such as `{click_id}`, `{payout}`, and `{status}`) that are replaced with real values when the postback fires.
  </Step>

  <Step title="Configure the Trigger">
    Select when the postback should fire — typically on **Conversion** (when a lead is accepted) or on a specific event type.
  </Step>

  <Step title="Save">
    Click **Save**. Pingtree will fire the postback URL automatically whenever the selected event occurs on traffic attributed to this partner.
  </Step>
</Steps>

<Tip>
  Test your postback by sending a test conversion through the Tracking Form and checking whether your tracking platform receives the ping correctly.
</Tip>

***

## Tracking Form

The **Tracking Form** tab shows the form submission API for the campaign — the endpoint and field structure that your traffic or landing pages use to submit leads into this campaign.

From this tab, partners can:

* View the full API endpoint URL
* See the list of accepted form fields and their expected formats
* Send a test submission to verify the integration is working correctly

This is particularly useful for partners who are driving form-based traffic and need to confirm their submission setup before going live.

***

## Tracking Links

The **Tracking Links** tab provides pre-built click tracking URLs for the campaign. Use these links in your ads, emails, or other traffic sources to attribute clicks correctly to your partner account.

| Element               | Description                                                                                                  |
| --------------------- | ------------------------------------------------------------------------------------------------------------ |
| **Base Tracking URL** | The unique URL that tracks a click event when a user visits it                                               |
| **Sub-ID Parameters** | Optional parameters appended to the URL to pass your own sub-source data (e.g., `&s1=adgroup_01&s2=keyword`) |
| **Copy Button**       | One-click copy of the full tracking URL to your clipboard                                                    |

<Tip>
  Always use Sub-ID parameters when running traffic from multiple ad groups, creatives, or placements. This makes the Sub-Performance Report much more actionable.
</Tip>

***

## Sub-Performance Report

The **Sub-Performance Report** lets partners drill down into their traffic by sub-source or sub-ID values passed through their tracking links.

This report answers questions such as:

* Which ad group or keyword is driving the most accepted leads?
* Which sub-source has the highest conversion rate?
* Where is the cost-per-lead highest or lowest?

### Report Columns

| Column             | Description                                                                                |
| ------------------ | ------------------------------------------------------------------------------------------ |
| **Sub-ID**         | The sub-source value passed in the tracking link (e.g., ad group name, keyword, placement) |
| **Clicks**         | Total click events from this sub-source                                                    |
| **Forms**          | Form submissions attributed to this sub-source                                             |
| **Accepted Leads** | Leads accepted into distribution from this sub-source                                      |
| **CVR**            | Conversion rate (accepted leads ÷ total events)                                            |
| **Earnings**       | Total payout earned from this sub-source                                                   |

Use this report to optimize your traffic mix — pausing under-performing sub-sources and scaling the ones converting well.

***

## Creative Management

The **Creative Management** tab gives partners access to approved creatives provided by the campaign owner for this offer.

Creatives available here may include:

* Display banners (various sizes)
* Email copy and subject lines
* Landing page templates

Partners can preview creatives, download assets, and copy embed codes or image URLs directly from this tab.

<Tip>
  Only use creatives that appear in the Creative Management tab for this campaign. Using unapproved creatives may result in traffic rejection or removal from the campaign.
</Tip>

***

## Custom Pivot Report

The **Custom Pivot Report** gives partners a flexible, self-serve reporting tool to analyze their own campaign data.

Partners can:

* Select any combination of dimensions (e.g., date, sub-ID, device type)
* Choose which metrics to display (clicks, accepted leads, CVR, earnings)
* Apply filters to narrow the data
* Export the report to CSV

This makes it possible for partners to build reports that match their own internal tracking and reconciliation needs without waiting for the campaign owner to pull data for them.

***

## Brand Details

Each campaign in the partner dashboard includes a **Brand Details** view that shows information about the campaign owner's brand:

* Brand name and logo
* Contact information (where provided by the campaign owner)
* Campaign description and vertical

This helps partners understand the brand they are promoting and what to expect in terms of offer quality and buyer requirements.

***

## Partner Dashboard Navigation Summary

| Section                    | Purpose                                         |
| -------------------------- | ----------------------------------------------- |
| **Offer Overview**         | Campaign summary and brand details              |
| **Payouts**                | View payout rates and earnings                  |
| **Postbacks Management**   | Configure conversion notification URLs          |
| **Tracking Form**          | View and test the form submission API           |
| **Tracking Links**         | Get campaign tracking links with sub-ID support |
| **Sub-Performance Report** | Drill down by sub-source and sub-ID             |
| **Creative Management**    | Access approved campaign creatives              |
| **Custom Pivot Report**    | Build custom reports on your own traffic data   |