Campaigns
Campaign Reports
When analyzing the performance of your lead traffic for a specific campaign, campaign reports will be the place to go.
Campaign Reports Overview
Within Campaign reports, there are three main sets of data views to look at.
- Transaction Report
- Conversion Report
- Events Report
Reporting Types
- Transaction Report
- Conversion Report
- Events Report
Reporting Filters, Columns and Search
In order to see data for your reports in a customizable way, you may filter by the date range as well as the type of lead such as click, call or form.
Search by the lead transaction ID to pull up specific leads.
Customize the columns for your data table by adding in and custom fields or parameters you're passing in.
Transaction Report
The transaction report is the first tab in your reporting section. It contains all of the transactions that have occured based off your selected date range.
You can filter this view further by selecting a campaign source.
Using Transaction Reprting
The transaction reporting view is a higher level overview of all lead data that is coming into your campaign in real-time.
If you want to see a general view of all data, this would be the view to use.
Conversion Reporting
Your conversion reporting view will show you all leads that have a conversion event attributed to it.
You may also filter further via the source it came from and/or a specified date range.
Payouts & Revenue
View the total dollar amount that has been paid out as well as revenue that has been generated based on different events.
Events Reporting
Events reporting has two main sections. Your events log and your events grouping.
In this section, you will be able to see all of the events, both base events and custom events, that have been fired in this campaign.
Event Log Report
The event log view breaks down each lead in which an event was fired along with any revenue and/or payouts that were attributed with it.
Sort by forms, clicks and calls to see which events fired and how.
This will show you base system events as well as your custom and offline events.
Event Grouping Report
View all of your event data together to hone in on how certain advertisers or marketing partners are performing. See which events and how many of each were fired on clicks, forms or calls.
In the Marketer view, the table will show a list of all sources that are sending traffic.
This view adds up the total of each event that was fired along with the financial data that's attributed to it.
In the Advertiser view, the table will show a list of all sources that traffic has been distributed to.