Pingtree Support
Lead Generation and Pingtree Terminology
Pingtree Support
Lead Generation and Pingtree Terminology
This guide provides an overview of essential concepts related to Lead Generation and Pingtree Terminology. It explains key terms effectively. Understanding these terminologies will help you streamline workflows, enhance campaign performance, and improve lead conversion rates. Whether you’re a marketer, sales professional, or developer, this resource will clarify crucial terms and concepts essential for navigating the lead generation ecosystem.
| Property | Description |
|---|---|
| A/B Testing | A method of comparing two versions of a marketing asset (e.g., email, landing page). |
| Ad Copy | The text used in advertisements to persuade users to take action, such as clicking a link or making a purchase. |
| Advertiser | An advertiser, also known as a merchant or brand, is a company or individual that sells products or services and seeks to promote them through affiliate marketing. Advertisers partner with affiliates (publishers) to reach a broader audience and drive sales or leads. |
| Affiliate | An individual or entity that promotes a merchant’s products or services in exchange for a commission on sales or leads generated. |
| Affiliate Agreement | A contract between the merchant and the affiliate outlining the terms of the partnership, including commission rates and payment terms. |
| Affiliate Network | A platform that connects affiliates with merchants, providing tracking, reporting, and payment processing services. |
| Bounce Rate | The percentage of visitors who leave a website after viewing only one page, indicating a lack of engagement. |
| Click | A lead which has clicked on an ad or web property. A click can turn into a form. |
| Click ID | It’s the user’s identification code. It essentially contains data of where and when the user performed an action. |
| Click Script | Pingtree’s unique script, which allows for generation of a transaction ID and facilitates tracking of various actions. |
| Click Listing | Advertiser offers which, when clicked on by a lead, result in the lead being redirected to the offer. Click listings can provide sources of alternative revenue streams. |
| Click-Through Rate (CTR) | The percentage of users who click on a specific link or ad compared to the total number of users who viewed it. |
| Conversion Rate | The percentage of users who take a desired action (e.g., making a purchase or signing up) after clicking on an affiliate link. |
| Conversion Rate Optimization | The systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, filling out a contact form, or any other goal that contributes to the success of a business. |
| Cookie | A small piece of data stored on a user’s device that tracks their interactions with affiliate links and helps attribute sales or leads to the correct affiliate. |
| Custom Endpoint | An endpoint is where data can be sent via API. Pingtree’s Custom endpoints are set up in a campaign and can represent buyers, databases, CRMs, call centers and any other source which will ingest lead data. |
| Custom Source | A custom source is set up on Pingtree as a provider of lead traffic for an offer such as an affiliate or publisher. |
| CTA (Call to Action) | A marketing term that refers to a prompt or instruction designed to encourage a specific action from the audience. |
| First Party Media | Ads that are being managed and used for traffic to their owned and operated properties. |
| Form | A lead which has successfully completed and submitted information from an O&O web property beginning the lead distribution process. A lead can also be considered a form if it is generated from a non O&O property and the distribution of lead data is facilitated through Pingtree’s distribution process. |
| Funnel | A visual representation of the customer journey, illustrating the stages from awareness to conversion. |
| Key Performance Indicators (KPIs) | Metrics used to evaluate the success of a marketing campaign or business objective. |
| Landing Page | A standalone web page designed to capture leads or drive conversions, often linked from affiliate marketing efforts. |
| Lead | A potential customer who has expressed interest in a product or service, typically by providing contact information. |
| Lead Generation | The process of attracting and converting prospects into leads through various marketing strategies. |
| Lead Magnet | An incentive offered to potential customers in exchange for their contact information, such as eBooks, webinars, or free trials. |
| Lead Nurturing | The process of building relationships with leads through targeted communication and content to guide them through the sales funnel. |
| Lead Scoring | A method of ranking leads based on their likelihood to convert, often using criteria such as engagement level and demographic information. |
| Marketing Partner | A type of traffic source, similar to a custom source in that they both are providers of lead traffic such as a publisher or affiliate. Marketing partners are invited from campaign owners and receive their own dashboard in Pingtree to visualize performance data they send to the campaign. |
| Multi-Touch Attribution | A method of assigning credit to multiple marketing touchpoints that contributed to a conversion. |
| Niche | A specific segment of the market that an affiliate focuses on, often defined by a particular interest or demographic. |
| Offer Wall | A page which hosts the UI of an advertiser(s) click listing offers. |
| Pay-Per-Click (PPC) | An advertising model where affiliates earn a commission each time a user clicks on their ad. |
| Pay-Per-Lead (PPL) | A commission structure where affiliates earn a fee for generating leads, such as sign-ups or inquiries. |
| Pixel | Snippets of HTML code used to track user interactions and conversions on websites. |
| Postback | A method used to communicate conversion data from one system’s server to another, enabling real-time updates on campaign performance. |
| Qualified Lead | A lead that meets specific criteria indicating a higher likelihood of conversion, often categorized as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs). |
| Raw Click | It allows you to check how many overall clicks have occurred in your affiliate link, showcasing each click even if it happens to be the same user clicking multiple times. |
| Return on Investment (ROI) | A measure of the profitability of a marketing campaign, calculated by comparing the revenue generated to the costs incurred. |
| Segmentation | The process of dividing a target audience into smaller groups based on specific criteria, such as demographics or behavior. |
| SSL | Secure Sockets Layer, the standard technology for keeping an internet connection secure and safeguarding sensitive data. |
| Static Data | Data that is hard coded and won’t dynamically change when performing an action that should cause the data to change. |
| Sub ID | A tracking parameter used in affiliate marketing to help affiliates and advertisers monitor and analyze the performance of their marketing campaigns. |
| TCPA | The Telephone Consumer Protection Act, a federal law that protects consumers from unsolicited telemarketing calls, faxes, and automated messages. |
| Third Party Media | Leads and data acquired via ad sources or channels that are not internally managed or owned. |
| Transaction ID | Pingtree’s UUID (Universally Unique Identifier) used to uniquely identify a lead. |
| User Engagement | The level of interaction and involvement a user has with a brand or content, often measured through metrics like time spent on site and actions taken. |
| Webhook | A method for one application to send real-time data to another application as soon as an event occurs, often used for lead notifications. |
| Yield | The revenue generated from a marketing campaign or lead generation effort, often expressed as a percentage of total costs. |