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Trusted Form Integration

Pingtree includes built-in support for TrustedForm, a lead certification service by ActiveProspect that captures proof of user consent and session details. TrustedForm certificates help you comply with regulations (e.g., TCPA) and prevent fraudulent leads.

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What is TrustedForm?

  • Lead Certification
    Generates a unique certificate for each lead containing a timestamp and a snapshot of the user’s web session.
  • Compliance
    Provides evidence of consent for legal requirements like the Telephone Consumer Protection Act (TCPA).
  • Fraud Prevention
    Verifies that leads are genuine and that data was entered by the user.
  • Verification Tools
    Inspect certificates to confirm timestamp and session details for each lead.

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Integration Scenarios

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1. Pingtree Webflow Builder

If you use Pingtree’s built-in Webflow form builder, TrustedForm is enabled automatically. Your form will capture these fields:
  • trustedFormPingUrl
  • trustedFormCertUrl
  • trustedFormToken
These values can then be mapped in your Distribution → Lead Routing field mappings and passed to endpoints as needed.

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2. External Forms (Clickscript)

For offers hosted outside Pingtree, add these fields to every form step to capture the full session:
  1. Include hidden inputs on each form page: 
    <input type="hidden" name="trustedFormPingUrl" value="{VALUE}" />
<input type="hidden" name="trustedFormCertUrl" value="{VALUE}" />
<input type="hidden" name="trustedFormToken" value="{VALUE}" />
  2. Ensure your script or API posts these three parameters with each lead submission.
  3. Map trustedFormPingUrl, trustedFormCertUrl, and trustedFormToken in your endpoint field mappings to pass them through your distribution workflow.
Tip: Mapping these fields ensures your buyers can access the TrustedForm certificate URLs and tokens for audit or verification purposes.