Fraud Detection helps identify and block potentially fraudulent leads by evaluating IP addresses, user agent signatures, and other device metadata.

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Source-Level Fraud Detection

Configuration Path:
Sources > Single View > Integrations Tab > Fraud Detection integrations

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Functionality:

  • Enable the Fraud Detection toggle to activate fraud scoring on leads submitted through the Lead Form API, Ping API, and Post API.
  • Define a fraud score range. Leads whose score falls within this range will be automatically rejected and not stored.
  • You may optionally:
    • Enable Store Rejected Lead: This stores leads even if they’re flagged as fraudulent.
    • Enable Force Process Lead: Processes and distributes the lead despite its fraud score classification.

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Fraud Score Classifications:

Score RangeClassification
0–24Good
25–49Warning
50–74Poor
75–100Bad
Tip: Use score-based rejection to optimize quality and reduce invalid lead risk.

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Funnel Form Flow Step-Level Fraud Detection

Configuration Path:
Campaign > Funnel Builder > Form Flows > [Step] > Settings Sub-tab > Check Fraud Detection integrations

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Functionality:

  • Enable the Check Fraud Detection toggle on a specific step.
  • This triggers fraud scoring logic on the form flow, leveraging source-linked configuration.
  • The following values are stored in the lead record for each submission:
    • fraud_score: Numeric value (0–100)
    • fraud_class: Score classification label (Good, Warning, Poor, Bad)
Note: Funnel-level fraud detection honors the source’s fraud configuration, but allows step-specific enforcement within the lead journey.