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What is Jornaya?

Jornaya is a data-as-a-service (DaaS) provider that captures and analyzes consumer journey data to help businesses optimize lead generation and customer acquisition. Key capabilities include:
  • Consumer Journey Insights: Tracks how consumers navigate and engage with your website, content, and forms.
  • Lead Intelligence: Verifies lead quality and consent, ensuring only genuine submissions are processed.
  • TCPA Compliance: Provides evidence of consumer consent to satisfy Telephone Consumer Protection Act (TCPA) requirements.
  • Intent Data: Scores lead readiness based on online behavior, enabling prioritized follow-up.
  • Privacy & Security: Adheres to strict data protection standards to secure consumer information.

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Integration Overview

Pingtree supports seamless integration with Jornaya via our built-in clickscript or external form implementations. You’ll capture and pass the jornaya token as part of each lead submission.

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Integration Steps

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1. Obtain Jornaya Credentials

Sign up for a Jornaya account. You will receive an Account Code and Campaign Key.
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2. Add Credentials in Pingtree

In Campaign Settings → Integrations, paste your Account Code and Campaign Key into the Jornaya section.
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3. Enable in Click Script

Navigate to Campaign Settings → Click Script and toggle Jornaya on. This will automatically include the jornaya value in all lead submissions.
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4. External Form Setup

For offers hosted outside Pingtree, add a hidden input to each form step:
<input type="hidden" name="jornaya" value="{VALUE}" />
Ensure your API or script posts the jornaya parameter with each lead.
Tip: Map the jornaya field in your Distribution → Lead Routing settings to pass the token through to your endpoints for downstream verification or logging.