Overview
When a marketing partner logs in to Pingtree, they land on the Marketing Partner Dashboard — a focused, partner-centric view of the platform. Unlike the main advertiser dashboard, this experience is scoped entirely to the partner’s own traffic, payouts, and campaign relationships. Partners interact with campaigns they have been approved for, and everything they see is specific to their sub-account and traffic contribution.
Discovering and Joining Campaigns
Before a partner can see performance data or generate tracking links, they must be approved for at least one campaign.Browsing Available Campaigns
Partners can browse campaigns available to them from the Available Campaigns list. Each entry shows the campaign name, vertical, and payout information so partners can evaluate the offer before requesting access.Requesting to Join a Campaign
View the Offer
Click on a campaign to open the Offer Overview and review the payout structure, campaign description, and brand details.
Request Access
Click the Request button on the Offer Overview page. Your request is sent to the campaign owner for review.
Affiliate Offer Overview
After selecting an active campaign, the Offer Overview is the partner’s starting point. It shows:- Campaign name and brand details — the name and branding of the campaign owner
- Offer description — what the campaign is, who the target audience is, and any specific requirements
- Performance summary — high-level metrics for the partner’s traffic to this campaign
- Brand Details — logo, contact information, and other brand-level information shared by the campaign owner
Payouts
The Payouts tab shows the partner’s payout structure for the selected campaign.| Column | Description |
|---|---|
| Payout Type | How earnings are calculated (e.g., per lead, per click, revenue share) |
| Payout Rate | The dollar amount or percentage the partner earns per qualifying event |
| Conditions | Any filters or quality requirements that must be met for a payout to trigger |
| Earnings | Cumulative earnings for the partner on this campaign |
Postbacks Management
Postbacks allow partners to receive server-to-server notifications when a conversion occurs on their traffic. This is how partners track conversions in their own systems or third-party trackers.Adding a Postback
Enter Your Postback URL
Paste the postback URL from your tracking platform. Pingtree supports dynamic macros (such as
{click_id}, {payout}, and {status}) that are replaced with real values when the postback fires.Configure the Trigger
Select when the postback should fire — typically on Conversion (when a lead is accepted) or on a specific event type.
Tracking Form
The Tracking Form tab shows the form submission API for the campaign — the endpoint and field structure that your traffic or landing pages use to submit leads into this campaign. From this tab, partners can:- View the full API endpoint URL
- See the list of accepted form fields and their expected formats
- Send a test submission to verify the integration is working correctly
Tracking Links
The Tracking Links tab provides pre-built click tracking URLs for the campaign. Use these links in your ads, emails, or other traffic sources to attribute clicks correctly to your partner account.| Element | Description |
|---|---|
| Base Tracking URL | The unique URL that tracks a click event when a user visits it |
| Sub-ID Parameters | Optional parameters appended to the URL to pass your own sub-source data (e.g., &s1=adgroup_01&s2=keyword) |
| Copy Button | One-click copy of the full tracking URL to your clipboard |
Sub-Performance Report
The Sub-Performance Report lets partners drill down into their traffic by sub-source or sub-ID values passed through their tracking links. This report answers questions such as:- Which ad group or keyword is driving the most accepted leads?
- Which sub-source has the highest conversion rate?
- Where is the cost-per-lead highest or lowest?
Report Columns
| Column | Description |
|---|---|
| Sub-ID | The sub-source value passed in the tracking link (e.g., ad group name, keyword, placement) |
| Clicks | Total click events from this sub-source |
| Forms | Form submissions attributed to this sub-source |
| Accepted Leads | Leads accepted into distribution from this sub-source |
| CVR | Conversion rate (accepted leads ÷ total events) |
| Earnings | Total payout earned from this sub-source |
Creative Management
The Creative Management tab gives partners access to approved creatives provided by the campaign owner for this offer. Creatives available here may include:- Display banners (various sizes)
- Email copy and subject lines
- Landing page templates
Custom Pivot Report
The Custom Pivot Report gives partners a flexible, self-serve reporting tool to analyze their own campaign data. Partners can:- Select any combination of dimensions (e.g., date, sub-ID, device type)
- Choose which metrics to display (clicks, accepted leads, CVR, earnings)
- Apply filters to narrow the data
- Export the report to CSV
Brand Details
Each campaign in the partner dashboard includes a Brand Details view that shows information about the campaign owner’s brand:- Brand name and logo
- Contact information (where provided by the campaign owner)
- Campaign description and vertical
Partner Dashboard Navigation Summary
| Section | Purpose |
|---|---|
| Offer Overview | Campaign summary and brand details |
| Payouts | View payout rates and earnings |
| Postbacks Management | Configure conversion notification URLs |
| Tracking Form | View and test the form submission API |
| Tracking Links | Get campaign tracking links with sub-ID support |
| Sub-Performance Report | Drill down by sub-source and sub-ID |
| Creative Management | Access approved campaign creatives |
| Custom Pivot Report | Build custom reports on your own traffic data |