Creative Library
Creative Comparison
Optimize how you use your creatives by evaluating performance of creatives side by side.
Creative Performance
Creative performance provides you with a way to view and analyze how your different creatives stack up against each other when it comes to performance.
Using Creative Comparison
You can compare your creatives within the comparison dashboard overview section. View the creatives you're comparing against each other, and see the metrics that were produced by each over a custom period of time.
Creating A Comparison
With Pingtree's custom creative comparison builder, you will be able to add in the actual creatives you want the comparison for simply by dragging the creative from your "Available Ads Column" over to your "Ads to Compare" column.
Selecting A Comparison Metric
Choose your performance metric you wish to base the comparison on along with the data range.
Metrics: Ad Spend ROAS Payout Gross Revenue Margin CPA CPC EPC RPA CVR Unique Clicks Gross Clicks
Comparison Metric Table
Alongside a user-friendly chart that will present you with the requested data metrics, there's also a the metric table that will break down your comparison line by line.