Pingtree supports a soft-pull Credit API that validates a lead’s credit profile without impacting their credit score. Use it to improve lead quality and enforce qualification rules.


Available Products

  • Base Credit (Debt)
    Returns ranges of unsecured and revolving debt amounts.
  • Full Credit Offering
    Select specific credit factors (accounts age, balances, utilization, collections, liens, bankruptcies, etc.) and apply custom IF/THEN rules per factor.

Required Lead Fields

To call the Credit API, capture and pass these seven values:

  1. First Name (first_name)
  2. Last Name (last_name)
  3. Street Address (address)
  4. City (city)
  5. State (state) — use two-letter code (e.g., CA)
  6. Zip Code (zip_code)
  7. Date of Birth (date_of_birth) — format MM/DD/YYYY

Integration Steps

1. Internal Campaign Forms

1

Enable Credit Check

In your Campaign Settings, toggle Check Credit Lead Data on your form step (after all seven fields are collected).

2

Enable for Sources

In Source Settings, toggle Debt Amount for each traffic source to include the credit API.

3

Campaign Debt Toggle

In Campaign Settings, enable Debt Amount. Input a qualifying threshold if desired (optional).

2. External Offers & Clickscript

  • Use Pingtree’s Source API or Clickscript to post lead data.
  • Ensure all required parameters match Pingtree’s naming and formatting.
  • If you collect a self‑assessed debt amount, post it as debt_selected to avoid conflicts.

Pingtree System Fields

After calling the Credit API, Pingtree adds these system fields to your lead record:

  • qualified_lead: true or false — whether the lead met any assigned debt rule
  • isCreditChecked: true or false — whether the API was invoked
  • debt_amount: integer — the verified debt from the API
  • isDebtAmountSuccess: true or false — whether the API response was successful

Note: Use the response data to inform downstream routing rules or business logic. **Wallet Balance needs to be greater than 0, and recharge enabled to allow for Credit API to function without issues.