Payout Models

At the campaign level, you're able to set payout settings for both marketing partners and custom sources.

Add in all of your payout amounts, CAPs, time/day filters, geo filters, and custom rules which allow you to add conditions that will determine when, how and why a payout is given to a lead source.

There are two primary payout structures:

Fixed Cost: A set amount is paid out Revenue Share: A designated percentage of revenue returned is paid out.

All price and cost settings may be adjusted on the campaign level for all lead sources. You may also override the campaign payout settings within the source single view.

Payouts

Payouts are dollar amounts fired to partners based on certain actions whether it's lead conversions, forms submitted, clicks generated etc...

Pingtree gives you the ultimate flexibilty to control which type of traffic you pay.

Payout Models

Fixed Cost: A set amount is paid out Revenue Share: A designated percentage of revenue returned is paid out.

Payout Model Settings

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Fixed Cost

The fixed cost payout model simply means there is a specified amount attributed as a payout that occurs when all other rules and filters have been satisfied.

A revenue share model is based on a specified percentage amount that's paid to a partner that is calculated on revenue you receive for a lead.

Cap Settings

Payout CAPs are limits to the quantity of qualified traffic that you will provide a payout for.

You may adjust CAPs for clicks, forms and calls.

These CAPs can be set in numerous ways:

Global CAP - Limits the total number of qualified leads you will provide a payout for during the entire duration of time you are working with a partner.
Global Payout CAP - Limits the total payout amount that will be provided to a partner during the entire duration of time you are working with a partner.
Monthly CAP - Limits the total number of qualified leads you will provide a payout to a partner for during the span of a given month.
Monthly Payout CAP - Limits the total payout amount that will be provided to a partner during the span of a given month.
Daily CAP - Limits the total number of qualified leads you will provide a payout to a partner for during the span of a given day.
Daily Payout CAP - Limits the total payout amount that will be provided to a partner during the span of a given day.

CAP settings may be set both on the campaign level and on an individual source level.

If CAP settings are applied at the campaign level, each source in that campaign will be limited to the provided constraints. Within the source single view, you may enable the "Campaign Override" toggle and attribute CAP settings for that specific source.

Filters & Conditions

Adding payout filters and conditions in your campaign settings will help to ensure you are only paying for quality traffic.

These filters and conditions may also be applied as blanketed settings for your campaign or you may implement filters and conditions for specific sources.

Filters may be applied towards clicks, forms and calls:

Payout Hours - Enable time settings and specify the start and end times along with the day of the week payouts will be provided. State Filters - Select any states you wish to have excluded. Zipcode Filters - Select Zipcodes you wish to have excluded. Rules - Set conditional rules that will provide additional requirements that incoming lead traffic must satisfy in order to be qualified for a payout.