Core concepts

Traffic Sources & Media Buying

Traffic sources are group of source types to allow for an easy method of separation inside the application and will be easier to manage from campaign to campaign


Traffic Types

There are (3) main types of traffic sources in the platform and it will be based soley on how they are implmented and used. The (3) sources are Media Channels , Marketing Partners and Custom Sources

Media Channels

Media Channels are system generated integrations that you can enable. Consider these channels paid media platforms and networks such as Meta, Google and more.

Marketing Partners

Marketing Partners are sources that are sending traffic to your campaign (offer) through the Treehouse and are considered to be an "affilaite" to your campaign.

Custom Sources

Custom Sources will be the partners, sources and platforms whom you've personally integrated. This can be anything you choose and is completely flexible to how you would like your naming conventions or rules to be applied.

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Campaign Structure