Custom Development
Pingtree’s enterprise Custom Development service gives your organization access to dedicated engineering resources for building integrations, automations, and data pipelines that are purpose-built for your business. If your requirements go beyond what the standard platform offers, our team can build it.
What’s Included
| Service | Description |
|---|
| Custom Integrations | Connect Pingtree to any third-party system, CRM, buyer platform, or data provider |
| Custom API Endpoints | Build purpose-built endpoints to support non-standard data formats or workflows |
| Webhooks & Event Triggers | Configure real-time data pushes and event-driven automations |
| Data Transformations | Map, normalize, and transform data between systems with custom logic |
| Reporting Dashboards | Build tailored analytics views beyond standard reports |
| Workflow Automation | Automate complex business logic, routing rules, and operational processes |
| Data Migration | Migrate historical lead data and configurations during onboarding |
Our Approach
API-First Development
All custom development at Pingtree follows an API-first approach. This means:
- Integrations are built to be reliable, versioned, and maintainable
- Custom endpoints are documented and testable via the Pingtree API Explorer
- Webhooks and data flows are designed for scalability from day one
Dedicated Resources
Enterprise clients receive access to dedicated development resources rather than a shared queue. Your builds are prioritized and managed by engineers who understand your account context.
If you are migrating from another lead management platform, our data migration service can help you preserve historical performance data and minimize disruption during the transition.
Common Use Cases
- Non-standard buyer integrations — a buyer requires a custom ping-post format or real-time response logic not supported by standard endpoints
- CRM sync — bidirectional sync between Pingtree lead data and an external CRM or data warehouse
- Custom compliance logic — automated consent verification, suppression list checks, or state-specific routing rules
- Advanced reporting — cross-campaign performance dashboards combining lead, click, and conversion data
- Multi-system orchestration — Pingtree acting as a central hub coordinating data between multiple buyer and source APIs
SLAs and Priority Support
Enterprise Custom Development clients receive:
| Commitment | Details |
|---|
| Priority Queue | Development requests are prioritized over general support queue items |
| Response SLA | Initial scoping response within agreed SLA timeframes |
| Resolution SLA | Delivery timelines agreed upfront based on scope |
| Dedicated Point of Contact | A named Solutions Engineer assigned to your account |
Getting Started
To discuss a custom development requirement:
- Contact your account manager — they will arrange an initial scoping call with the engineering team.
- Submit a support ticket — navigate to Support > Tickets, create a new ticket, and set the type to Custom Development Request. Include as much detail as possible: API documentation, data samples, expected behavior, and timeline requirements.
- Schedule a Working Session — for complex requirements, a working session is recommended to walk through your needs live before scoping begins.
For third-party integrations, sharing the buyer’s or source’s API documentation at the start of the scoping process significantly speeds up delivery timelines.
