View backend logs, clicks, consents, and session history for individual transactions.

Request Logs Modal

Pingtree Documentation

An all-in-one lead generation platform that simplifies traffic capture, validation, routing, and analytics in one place.

Overview

Pingtree Overview

This guide provides an overview of essential concepts related to Lead Generation and Pingtree Terminology. It explains key terms effectively. Understanding these terminologies will help you streamline workflows, enhance campaign performance, and improve lead conversion rates. Whether you're a marketer, sales professional, or developer, this resource will clarify crucial terms and concepts essential for navigating the lead generation ecosystem.

Lead Generation Terminology

Lead Generation and Pingtree Terminology

Create and customize campaign-specific reports using the Pivot Report feature in Pingtree.

Pivot Report

Monitor and analyze campaign activity in Pingtree (PT) on an hourly basis for any specific day.

Hourly Report

Integrate Array's Product API for full credit reports and Pingtree's soft-pull Credit API for validating credit data without score impact.

Integrate eConsent compliance tracker to capture consent certificates and session IDs in Pingtree campaigns.

eConsent Integration

Trigger a credit data pull using Spinwheel’s OTP-based verification. Updates lead record with real debt amount and qualification status.

Spinwheel Credit Pull by SMS Verification

Email Phone Validations API.mdx

Learn how to integrate TrustedForm to certify lead consent and compliance in Pingtree.

Integrate Jornaya consumer intent and compliance services in Pingtree campaigns.

Enable fraud detection to assess leads based on IP reputation, user agent behavior, and fraud scoring to block low-quality or suspicious entries.

Fraud Detection

Enable loan data prefill in funnel flows using Pingtree’s API or your internal source. Pre-populates fields like income, employer, credit score, etc.

Loan Lookup API

Enable lead data prefill using Pingtree’s General Lookup API or internal source. Automatically fills lead fields like name, address, email, and age range.

General Lookup API

The Pingtree API Explore is a comprehensive guide designed to help you understand and integrate the Pingtree API effectively. It provides detailed insights into API endpoints, request parameters, and response structures to facilitate seamless lead distribution and tracking. Whether you're building custom integrations, automating lead flows, or optimizing campaign performance, this guide empowers you with the knowledge to leverage Pingtree's capabilities for enhanced lead management and improved results.

Introduction

Pingtree API Explore

The Create Form API is designed to enable seamless lead form creation and submission. It is ideal for capturing user data directly from landing pages or campaign websites, ensuring that lead information is collected accurately and efficiently.

Create Form API

The Update Form API is used to modify existing lead form data within a campaign. This API is especially useful when updating incorrect details, adding new information, or making adjustments to previously submitted leads to ensure accurate campaign records.

Update Lead API

Fetch Form Submission API

The Campaign Lead List API retrieves a comprehensive list of leads linked to a particular campaign. This enables easy access to lead data for analysis, reporting, or follow-up tasks, ensuring campaign data is organized and accessible.

Lead List API

The Campaign Source Overview API delivers reporting and statistical data for different lead sources within a campaign. This insight allows marketers to evaluate performance, identify top-performing sources, and refine their strategies accordingly.

Source List API

The Event Postback API is designed to trigger events that track and update lead data. It also supports converting leads into successful conversions, ensuring real-time data synchronization and improved campaign insights.

Event Postback API

The Click Listing API retrieves click listing data or offers linked to leads. This is particularly useful for showcasing available offers or tracking user interactions with campaigns.

Click Listing API

Embed this Click Listing iFrame to display offer listings dynamically. Ensure that the page URL contains a transaction_id generated via Pingtree for proper functionality. The iFrame will automatically communicate the URL parameters to display relevant offers.

Click Listing iFrame

The Create Lead API is used to add new lead data directly to the database source. This API is essential for maintaining comprehensive lead records and ensuring data is accurately stored across database source.

Lead Posting API

The Fetch Lead API allows users to retrieve stored lead data from the database source. This functionality is useful for validating data, generating reports, or ensuring seamless follow-ups.

Tab	What It Shows	Typical Use Case
Request Logs	Server-side logs during lead lifecycle. Displayed in accordion layout.	Identify posting failures, latency issues, or payout mismatches.
Click Listing	All clicks tied to the same visitor fingerprint (IP, UTM, device, referrer).	Debug duplicate submissions or attribution issues.
Consent Management	Consent flags for TCPA, CCPA, GDPR, cookie consent, etc.	Validate compliance evidence in disputes.
Transaction History	Event timeline and optional session replay of form activity.	Reconstruct user journey or verify UX issues.

Section	Contents
Transaction Details	Full JSON of click/form submission. Includes geo, device, custom fields. Copy to clipboard available.
Distribution Logs	One row per endpoint in the routing plan. Columns: Endpoint, Filtered (yes/no), Response, Response Time, Response Amount.
Payout Logs	Timeline of payout decisions, including overrides and adjustments.
Array Credit Report	Raw response from the Array API (if enabled).
Form Update API	Shows PATCH requests from CRMs or downstream services.
Click Script Click	Captures browser-side click beacons with metadata.
API Logs	Separate sections for Array API, Credit API, Sold Lead API, Lead Submit API, and Distribution Posting API. Useful for isolating external issues.

Role	Access Notes
Admin	Full access to all tabs
QA	Full access
Buyer	Limited to their own leads, no session replay
All	All view/copy activity is written to the Audit Trail for traceability

Welcome to Pingtree

Campaign Management

Creative Library

Funnel Builder

Analytics

Account Billing

System Database

Settings

Team Management

Domain Management

Integrations

Request Logs Modal