The Events Report in Pingtree (PT) helps campaign owners track, analyze, and optimize all lead-related event activities within a campaign. It provides insights into event performance both at the individual and aggregate levels.

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Overview

The Events Report offers two distinct views: analytics

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1. Event Log View

Provides a detailed, transaction-level breakdown of every recorded event.

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Key Data Points:

  • Event Name
  • Transaction ID
  • Event Revenue
  • Event Payout
  • Lead ID
  • Timestamp

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Filters Available:

  • Source – Filter by origin (e.g., Custom Source, Media Partner, or Marketing Partner)
  • Advertiser – Select one or more advertisers
  • Events – Filter specific event types (e.g., event_form_completed, event_call_connected)
  • Lead Type – Choose from click, form, or all
  • Custom Filters – Narrow your report using dynamic conditions
  • Date Range – Filter by specific timeframes

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2. Event Grouping View

This view aggregates events by key dimensions, making it easier to spot trends, compare channels, and assess campaign effectiveness.

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Common Grouping Dimensions:

  • Source
  • Event Type
  • Media Type
  • Device Type
  • Advertiser

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Filters Available:

  • Source
  • Lead Type
  • Date Range

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Use Cases

  • Identify top-performing sources for specific event types
  • Monitor event revenue trends over time
  • Compare media performance across different campaigns
  • Spot issues (e.g., high rejection or low engagement) early through event logs

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Switching Between Views

Use the toggle within the Events Report interface to switch between:
  • Event Log View (detailed per-lead data)
  • Event Grouping View (aggregated summaries)
Tip: Customize your columns and filters for each view to tailor insights to your reporting needs. This report is crucial for understanding downstream lead activity after sale or submission.