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The Buyers Report in Pingtree (PT) provides campaign owners with a detailed view of all leads that were sold or rejected by buyers. This report enables teams to track buyer behavior, measure conversion outcomes, and refine lead distribution strategies.

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Overview

This report is accessible from the Campaign View → Reports → Buyers tab. It presents all buyer-related lead activity and supports:
  • Individual or grouped views
  • Date-based filtering
  • Dynamic column visibility
  • Buyer-specific reporting

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Key Features

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Sold & Rejected Lead Tracking

  • Easily see which leads were successfully sold or rejected by buyers.
  • If a lead is rejected, fields like endpoint and rejection reason are available.

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View Modes

  • Individual View: Lists each lead transaction line by line.
  • Group View: Aggregates data by buyer or endpoint for higher-level summaries.
Toggle between these views using the Group Tab.

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Date & Buyer Filters

  • Use the Date Picker to narrow results to a specific time window.
  • Filter the report to focus on a specific buyer or a set of buyers.

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Column Customization

  • Decide which columns you want visible in your report.
  • Hide or show data fields like:
    • endpoint
    • buyer_name
    • rejection_reason
    • status
    • lead_id, etc.

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How It Works

  1. Navigate to:
    Campaign > Reports > Buyers
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  1. Configure your filters:
    • Choose a date range
    • Apply buyer filters
    • Select columns to show or hide
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  1. Switch views:
    • Use Group Tab to view grouped summaries
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  1. Analyze outcomes:
    • Understand which leads are converting and which are being rejected — and why.
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Note: This report is particularly useful for diagnosing delivery issues, managing buyer quality, and fine-tuning your lead distribution rules.