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Pingtree Routing

Pingtree Routing is a sequential routing method that posts each lead to your buyers in the exact priority order you’ve defined in the Distribution view. It ensures you exhaust higher-priority buyers before moving on, maximizing your chances of a sale at the optimal price.

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Enabling Pingtree Routing

  • Mutually exclusive: Only one routing logic can be active per campaign. You cannot run Form Distribution, Ping+Post, and Pingtree Routing simultaneously.
  • Activation: Toggle on Pingtree Routing in your campaign’s Routing settings. Any other routing logic will be automatically disabled.

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Groups

  • Purpose: Organize endpoints (buyers) into logical groups—often by tier, vertical, or minimum acceptable price.
  • Behavior: Pingtree will cycle through all endpoints in Group A (in your specified order) before advancing to Group B.

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Timeouts

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Endpoint Timeout

On each endpoint’s settings page, you define an individual timeout (e.g., 3 seconds). If the buyer’s server fails to respond within this window, Pingtree marks that attempt unsold and tries the next endpoint in the group.

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Group Timeout

Set a global timeout for an entire group (e.g., 30 seconds). Once the total time spent on all endpoints in this group reaches the group timeout, Pingtree skips any remaining endpoints in the group and moves to the next group.
Note: Endpoint timeouts are honored first; if none respond successfully within their individual windows, the group timeout determines when to advance.

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Async Mode

While most useful in Ping+Post scenarios, Async can be enabled here too:
  1. Pingtree posts lead data to all endpoints in parallel.
  2. It sells to the first endpoint that returns a successful response and meets its minimum price (if configured).
  3. Without a minimum price, the first successful response wins.

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Minimum Price (Optional)

  • Location: Set per-endpoint in its settings.
  • Function: Defines the lowest price the buyer’s API must return for the lead to be considered sold.
  • Behavior: If the returned price is below this threshold, Pingtree skips that buyer—even if they respond successfully—and continues routing.