In lead distribution, the goal is to match incoming leads with the most appropriate destination—whether that’s a form, offer wall, or buyer endpoint. Routing Distribution defines the method and logic used to make that decision.Pingtree offers several configurable routing methods that adapt to your campaign needs, buyer contracts, and lead filtering rules.
Executes a real-time bidding process where the lead is first pinged to buyers for eligibility and pricing. Once responses are received, the system posts the lead to the highest bidder that meets your filters.This can be done:
Sequentially: Posting to buyers one by one based on priority until a successful post.
Simultaneously: Posting to all eligible buyers at once and assigning the lead to the highest bid.
Use Ping+Post when your priority is revenue optimization through buyer competition.