Routing Distribution Logic
Overview of routing distribution methods in Pingtree and how to access them.
Routing Distribution Logic
The Basics
In lead distribution, there are multiple ways a lead can travel from its origin to its final destination. Distribution routing defines the method by which leads are sent.
Example Scenario
Imagine you need to travel from Philadelphia to New York. You could:
- Drive
- Take a train
- Fly
- Hail a taxi
The start and end points remain the same, but the path, cost, and time vary. Pingtree’s routing distribution works similarly: leads flow from your offer (start) to a buyer/endpoint (destination) via different methodologies.
Types of Routing Distribution
Pingtree supports five routing distribution methods (three share a common framework):
Click Routing / Form Routing / Call Routing*
These are the most common distribution types. They share a similar framework but offer flexible configuration options.
Call Routing Coming Soon
Pingtree Routing
Posts lead data to multiple buyers in a specified priority order.
![REPLACE HERE: Pingtree Routing Diagram]
Ping+Post Routing
A real-time auction system: Pingtree “pings” buyers for bids, then posts the lead to the highest bidder.
![REPLACE HERE: Ping+Post Routing Diagram]
Where to Find Routing Distribution Types
Navigate to your campaign’s Distribution section and select the Routing Logic tab. There, you’ll see all available routing distribution methods in one view.