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Overview

The Creative Performance page gives you data-driven insight into how each creative asset is performing across your campaign. Compare creatives side by side, identify top performers, and make informed decisions about where to invest your media budget.

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Performance Metrics Per Creative

Each creative in the table is accompanied by the following performance metrics:
MetricDescription
ImpressionsTotal number of times the creative was shown
ClicksTotal clicks generated by this creative
CTRClick-through rate (Clicks ÷ Impressions)
FormsLeads submitted via this creative
CVRConversion rate (Forms ÷ Clicks)
RevenueTotal revenue attributed to leads from this creative
CostTotal spend associated with this creative
ProfitRevenue minus Cost
CPCCost per click for this creative
CPLCost per lead generated by this creative

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Filtering Performance Data

Use the filters at the top of the page to focus your analysis:
  • Date Range — Select a custom date range or use presets (Today, Last 7 Days, Last 30 Days).
  • Source Filter — View performance data for creatives from a specific source (CS, MP, or MC).
  • Buyer Filter — See how creatives performed against a specific buyer or advertiser.
  • Platform Filter — Filter by the ad platform the creative ran on (Meta, Google, TikTok).
  • Creative Type — Filter to show only images, videos, or text creatives.

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Comparing Creatives Side by Side

Pingtree’s creative comparison tool lets you evaluate two or more creatives simultaneously:
  1. Select the creatives you want to compare using the checkboxes in the creatives list.
  2. Click Compare Selected.
  3. A comparison panel opens, showing each selected creative’s metrics in parallel columns.
  4. Identify which creative leads on each metric (the better value is highlighted).
This is particularly useful when running A/B tests — you can quickly determine a winner without manually cross-referencing separate reports.

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Creative A/B Testing Insights

When you run multiple creative variants for the same ad objective, Pingtree surfaces A/B insights:
  • Winner Indication — The creative with the best CVR or CPL is flagged as the top performer.
  • Statistical Confidence — Based on volume, Pingtree indicates how confident it is in the comparison result.
  • Lift Percentage — Shows the percentage improvement one creative has over another.
Tip: A/B tests need sufficient volume to be statistically meaningful. As a general rule, wait until each variant has at least 200–300 clicks before calling a winner.

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Performance Breakdown by Ad Platform

The platform breakdown view segments creative performance by the ad network the creative ran on:
PlatformMetrics Available
Meta (Facebook/Instagram)Impressions, Clicks, Spend, Leads, CPL, CVR
Google AdsClicks, Impressions, Spend, CTR, CPC, Conversions
TikTokVideo Views, Clicks, Spend, CPL, Conversions
Switch between platform tabs to see how the same creative performs across different channels. A creative that underperforms on Google may be a strong performer on Meta — platform-level data reveals this.

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Identifying Top-Performing Creatives

Use the sort and filter controls to surface your best creatives:
  • Sort by CVR (Descending) — Find the creatives with the highest conversion rates.
  • Sort by Profit (Descending) — Surface the most profitable creatives.
  • Sort by CPL (Ascending) — Identify the most efficient lead-generation creatives.
  • Filter by Status = Active — Focus only on creatives currently running.
Tip: Export your top-performing creative data monthly. Over time, this builds a reference library of what works in your vertical — invaluable when briefing your design or media team on new creative production.

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Identifying Underperforming Creatives

Underperforming creatives waste budget and drag down campaign averages. Quickly find them by:
  • Sorting by CPL (Descending) — Creatives with the highest cost per lead appear at the top.
  • Sorting by CVR (Ascending) — Low-converting creatives surface first.
  • Filtering by Spend > $X and Conversions = 0 — Find creatives that have spent budget but generated no leads.
Once identified, consider pausing these creatives directly from the Creative Performance view using the Pause action in the row menu.

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Exporting Performance Data

Export creative performance data as a CSV for external analysis or client reporting:
  1. Apply your desired filters and date range.
  2. Click the Export button.
  3. The file will be delivered via in-app notification and email.
Exported data includes all visible columns, so customize your column selection before exporting.

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Best Practices

  • Review creative performance weekly during active campaigns, not just at the end of a flight.
  • Use the platform breakdown to reallocate budget toward the channel where each creative performs best.
  • Retire creatives with consistently high CPL after sufficient test volume — do not let them drain budget indefinitely.
  • Document winning creative characteristics (format, message, imagery) to inform future creative briefs.