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Overview

The Campaign Creatives section is where you manage all creative assets associated with a specific campaign. This includes images, videos, and text-based creatives used across your media buying efforts, affiliate partnerships, and funnel pages. From this view you can control which buyers see which creatives, share assets with marketing partners, and push creatives directly to your connected ad platforms.

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Viewing Campaign Creatives

All creatives assigned to your campaign are listed in a grid or table view. Each entry shows:
FieldDescription
Creative NameDisplay name of the creative asset
TypeImage, Video, or Text
StatusActive or Paused
Assigned BuyersWhich buyers can view this creative
PlatformsAd platforms this creative is pushed to
Date AddedWhen the creative was added to the campaign
Use the search bar and type/status filters to find specific creatives quickly.

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Creative Types

Pingtree supports three types of creative assets at the campaign level:
TypeDescriptionCommon Use
ImageStatic image files (JPG, PNG, GIF)Banner ads, landing page headers
VideoVideo files or URLsSocial media ads, pre-roll placements
TextAd copy, headlines, descriptionsSearch ads, native ad text

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Buyer-Specific Creative Visibility

Not every creative should be visible to every buyer. Pingtree lets you control exactly which buyers can see which creatives:
  • Assign to Buyers — Specify which buyers or advertisers have access to a creative.
  • Default Visibility — Set whether a creative is visible to all buyers by default or restricted to specific ones.
  • Buyer Blocklist — Prevent specific buyers from seeing a creative, even if they have general access to the campaign.
This is particularly useful when running creatives that are exclusive to a specific advertiser or when creative rights are limited to certain distribution partners.

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Blocking a Creative from a Buyer

  1. Open the creative from the campaign creatives list.
  2. Navigate to the Buyer Visibility tab.
  3. Find the buyer you want to block.
  4. Toggle Block for that buyer.
  5. Save the settings.
The creative will no longer appear in that buyer’s reporting or be attributed to their traffic.

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Sharing Creatives with Affiliates and Marketing Partners

Marketing partners (affiliates) can be given access to download and use creatives for their own traffic:
  1. Open the creative you want to share.
  2. Navigate to the Sharing tab.
  3. Select the marketing partners or affiliate groups to share with.
  4. Partners will see the creative in their affiliate portal and can download it directly.
Tip: Sharing creatives with your marketing partners saves time and ensures brand consistency — partners use the exact assets you’ve approved rather than creating their own.

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MAID Mapping (Mobile Advertising IDs)

MAIDs (Mobile Advertising IDs) are unique device identifiers used to link mobile ad exposures to lead conversions. Pingtree allows you to map MAIDs to specific creatives:
  1. Open the creative.
  2. Navigate to the MAID Mapping tab.
  3. Upload or enter the MAID values associated with this creative.
  4. Save the mapping.
When a lead arrives with a matching MAID, Pingtree attributes it to the correct creative for performance reporting.

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Pushing Creatives to Ad Platforms

If you have ad platforms connected via Media Buying (Meta, Google, TikTok), you can push creatives directly from Pingtree to those platforms:
  1. Open the creative you want to push.
  2. Click Push to Platform.
  3. Select the ad platform and account to upload to.
  4. Review the asset and confirm.
Pingtree will upload the creative to the selected ad account, where it will be available to use in your ad campaigns.

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Custom Creative Fields

Each campaign can have its own set of custom creative fields — additional metadata you want to track per creative:
  • Examples: Campaign Code, Creative Theme, Target Demographic, Approval Status
  • Custom fields are configured in campaign settings and appear as editable columns in the creatives list.
  • Use custom fields to tag and filter creatives for internal workflow management.

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Best Practices

  • Name creatives consistently (e.g., [Platform]_[Size]_[Version]_[Date]) to make the list easy to scan.
  • Use the buyer blocklist to protect exclusive creatives from being attributed to the wrong buyers.
  • Push creatives to ad platforms through Pingtree to keep your creative library and ad accounts in sync.
  • Map MAIDs early in the campaign lifecycle to ensure mobile attribution is captured from day one.