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Overview

The Compliance tab enables dynamic TCPA (Telephone Consumer Protection Act) language configuration, ensuring legal alignment and flexibility in how consents are captured across multiple buyers and endpoints.

You can set a default/common TCPA language and override it at the endpoint level with buyer-specific compliance messages.

Pingtree supports five configurable TCPA models:

  1. Advertiser Modal
    Uses common TCPA language with {{buyer_list}} placeholders. Clickable links open a modal displaying a list of buyers.

  2. Single Option
    Replaces {{}} placeholders with the name of the buyer determined by routing logic.

  3. 1-to-1 Consent
    Shows the specific TCPA language of the routed buyer (not the default text).

  4. 1-to-Many Dynamic Consent
    Displays a selectable list of buyers, each with unique TCPA language. The lead can be sold to any selected buyer.

  5. 1-to-Many Selected Consent
    Similar to above but uses a shared TCPA language. Buyer names and images appear in the consent section.

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UI Sections

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1. Compliance Consents

  • Consent Structure: Choose one of the five TCPA consent models.
  • Consent Language: Set a global default TCPA language.
  • Consent Integration:
    • Integration Script: Embed custom logic to load compliance dynamically.
    • Integration Div: HTML element that will render the TCPA content.

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2. Manage or Add Consents

Configure settings per advertiser or custom endpoint:

  • Display Name: Buyer name shown to users.
  • TCPA Text: Custom consent language.
  • Short Description: Brief buyer description.
  • Image: Logo of the buyer.

Additional configurations for 1-to-Many Dynamic Consent and Selected Consent:

  • Auto Selection: Automatically selects specific buyers in the list.
  • Sorting Order of Buyers:
    • Highest Daily Cap
    • Highest Ping Amount
    • Highest Average Payout
    • Manual order (drag-and-drop)
  • Consent Limitation:
    • Set a maximum number of buyers users can select.
  • Pop Alert:
    • Enforce minimum required selections.
    • Customize title, description, and image of the alert.
    • Optionally enable “Allow Continue” toggle to permit continuation with fewer selections.

Tip: This flexible structure ensures compliance while optimizing user experience and buyer matching logic.