Payouts

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Overview

Payouts can be configured for an entire campaign or tailored individually for each Media Channel (MC), Marketing Partner (MP), or Custom Source (CS). When configured under Campaign Settings > Payouts, these act as global payout rules unless overridden at the source level.

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Payout Models

Payouts can be assigned in two ways across all lead types (Click, Call, Form):

• Fixed Cost:
  Define a static payout amount.

• Revenue Share:
  Allocate a percentage of the revenue as payout.

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Payout Scopes

Users can apply payout rules:

• Globally by Source Type: Apply settings across all MCs, MPs, or CSs.
• Per Individual Source: Override global settings with unique logic for a specific partner or channel.

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Payout Conditions

You can apply detailed conditions to control payout distribution:

• Payout Caps:

  • Global Cap
  • Global Payout Cap
  • Monthly Cap
  • Monthly Payout Cap
  • Weekly Cap
  • Weekly Payout Cap
  • Daily Cap
  • Daily Payout Cap
  • Hourly Cap
  • Hourly Payout Cap

• Payout Hours:
  Restrict payouts to specific timeframes (e.g., 9 AM to 5 PM, Mon–Fri).

• Geographic Filters:
  Limit payouts based on State and ZIP Code.

• Custom Payout Filters:
  Create logic based on specific lead data attributes.

Tip: These global payout settings act as defaults. You can customize or override them at the individual source level for more control.