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Overview

Payouts can be configured for an entire campaign or tailored individually for each Media Channel (MC), Marketing Partner (MP), or Custom Source (CS). When configured under Campaign Settings > Payouts, these act as global payout rules unless overridden at the source level.

All Sources

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Payout Models

Payouts can be assigned in two ways across all lead types (Click, Call, Form):

  • Fixed Cost:
    Define a static payout amount.

  • Revenue Share:
    Allocate a percentage of the revenue as payout.

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Payout Scopes

Users can apply payout rules:

  • Globally by Source Type: Apply settings across all MCs, MPs, or CSs.
  • Per Individual Source: Override global settings with unique logic for a specific partner or channel.

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Payout Conditions

You can apply detailed conditions to control payout distribution:

  • Payout Caps:

    • Global Cap
    • Global Payout Cap
    • Monthly Cap
    • Monthly Payout Cap
    • Weekly Cap
    • Weekly Payout Cap
    • Daily Cap
    • Daily Payout Cap
    • Hourly Cap
    • Hourly Payout Cap

  • Payout Hours:
    Restrict payouts to specific timeframes (e.g., 9 AM to 5 PM, Mon–Fri).

  • Geographic Filters:
    Limit payouts based on State and ZIP Code.

  • Custom Payout Filters:
    Create logic based on specific lead data attributes.

Tip: These global payout settings act as defaults. You can customize or override them at the individual source level for more control.