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Overview

The Event Manager tab allows you to manage, assign, and configure events for your campaign. Events are crucial for tracking conversions, affiliate actions, and triggering postbacks or payouts based on specific lead interactions.

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Key Features

  • Event List Selection
    Choose the event list that this campaign will utilize for tracking and processing.

  • Conversion Triggers
    Enable events as:

    • Conversion Event: Marks the event that triggers conversion.
    • Affiliate Conversion Event: Used to signal conversion for affiliate platforms.

  • Event-Based Payouts
    Configure specific events to trigger payouts, enabling granular control over how and when revenue is shared.

  • Multi-Trigger Support
    Allow events to be accepted multiple times for the same lead if needed, useful for multi-stage conversions.

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Postback API Specs

CLick on “View Postback” button, and you can access the Postback API Specifications. This documentation allows you to send events back to Pingtree using a lead’s transaction_id. It’s essential for external systems triggering conversions or affiliate postbacks.

Tip: Using event-based payout and tracking provides greater control and precision in managing campaign outcomes and affiliate reporting.