Price Management

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Overview

The Price Management tab allows users to configure the revenue earned per lead within a campaign. This configuration can be applied globally across source types or customized per individual source.

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Pricing Structure

Under General Settings, you can enable or disable pricing for the campaign and select the preferred pricing model:

• Set Price:
  Assign a fixed revenue amount per lead.

• Cost Plus:
  Apply a markup either as a percentage or fixed amount over the lead’s cost to determine the revenue.

Tip: If pricing is disabled here, the campaign will not calculate or use any revenue structure regardless of source settings.

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Price Management by Source

The revenue settings can be applied at multiple levels:

• Source Type Level:
  Apply pricing rules globally to all Marketing Partners (MP), Media Channels (MC), or Custom Sources (CS).

• Individual Source Level:
  Customize revenue structure for each specific source independently.

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Cost Plus

• Supports both:
  • Percentage-based markup
  • Fixed amount markup

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Set Price

• Only supports a fixed revenue amount per lead.

Tip: Using source-level overrides allows you to fine-tune your campaign profitability per traffic partner or channel.