Dashboard Overview
The dashboard is organized into three sections:- Summary metrics — headline numbers for the selected date range and filters.
- Source breakdown — per-source call performance for the active campaign.
- Recent calls — a live feed of the most recent 25 calls with status and duration.
Summary Metrics
| Metric | Description |
|---|---|
| Total Calls | All inbound calls that arrived in the selected time window |
| Answered Calls | Calls that were successfully connected to a buyer |
| Missed Calls | Calls that were not answered (no buyer available or caller hung up) |
| Active Calls | Calls currently in progress at the time of the last refresh |
| Total Duration | Cumulative talk time for all answered calls |
| Average Duration | Mean call length across answered calls |
- If
callEndedAtis not set, the call is Live (active). - If the call ended and
isCallAnsweredis true, it is Answered. - If the call ended and
isCallAnsweredis false, it is Missed.
Filtering
Use the filters at the top of the dashboard to narrow analytics to a specific slice of traffic:| Filter | Effect |
|---|---|
| Campaign | Limits metrics to a single offer campaign |
| Source | Further narrows to one source within the selected campaign |
| Date Range | Defaults to Today; supports all standard relative and absolute date ranges |
Tip: Select a specific source when monitoring a call center team’s dedicated line. This isolates that source’s performance from the rest of the campaign’s traffic.
Auto-Refresh (Real-Time Polling)
The dashboard polls for new data automatically. Choose your refresh interval from the Auto Refresh dropdown:| Option | Interval |
|---|---|
| Off | No automatic refresh |
| Every 3 Seconds | 3,000 ms |
| Every 5 Seconds | 5,000 ms (default) |
| Every 10 Seconds | 10,000 ms |
Tip: Use Every 3 Seconds during peak hours or live campaigns where response time matters. Switch to Every 10 Seconds or Off during off-peak review sessions to reduce unnecessary network activity.
Recent Calls Feed
The recent calls table shows the last 25 calls matching your current filters. Each row displays:- From — the caller’s phone number
- To — the DID number that was dialed
- Status — Live, Answered, or Missed (color-coded badge)
- Duration — formatted as hours, minutes, and seconds (e.g.,
2m 14s) - Started At — the timestamp the call began
Use Cases
Monitor Call Quality During a Live Campaign
Set the auto-refresh interval to every 3 or 5 seconds. Watch the Answered vs. Missed ratio in real time. A rising Missed count may signal that buyer capacity needs to be increased or that routing rules need adjustment.Track Agent Performance
Filter by a source tied to a specific agent or call center team. Compare their Answered Calls, Total Duration, and Average Duration against expectations.Identify Routing Issues Quickly
If Active Calls is high but Answered Calls is not increasing, calls may be stuck in routing. Check buyer availability and routing rules in the campaign distribution settings.Capacity Planning
Use Total Duration and Average Duration to estimate how many buyers or agents are needed for a given call volume. If average duration is 4 minutes and you expect 60 calls per hour, you need at least four concurrent buyer lines to avoid missed calls.Source Type Labels
Sources appear in the campaign and source dropdowns using their display names. The dashboard maps internal source type codes to readable labels:| Internal Type | Display Label |
|---|---|
marketer | Marketing Partner |
custom | Custom Source |
media | Media Channel |