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The Creative Overview is the central dashboard for your creative library. It gives you an at-a-glance summary of every creative asset across all campaigns — helping you track progress through the production pipeline, spot bottlenecks, and assess overall creative performance without digging into individual campaigns.
Creative Overview dashboard with status cards, connected media channels, and creative metrics

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Status Breakdown

Every creative in Pingtree is assigned one of the following statuses as it moves through the production workflow.
StatusDescription
NewCreative has been uploaded but not yet reviewed.
In Design ReviewCreative is being evaluated by the design team.
In ProductionCreative has been approved for production and is being prepared.
ApprovedCreative has passed review and is ready for deployment.
Not ApprovedCreative did not pass review and requires rework or replacement.
In ActiveCreative is currently live and serving in a campaign.
The overview dashboard displays a count for each status, so you can immediately see how many creatives are waiting on review, stuck in production, or ready to go live.

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Type Breakdown

Creatives are grouped by their media type:
TypeDescription
ImageStatic image assets such as banner ads or display creatives.
VideoVideo creatives used across digital ad placements.
TextCopy-only creatives such as ad headlines, descriptions, or scripts.
The type breakdown lets you see the composition of your creative library at a glance and helps identify gaps — for example, if a campaign relies heavily on image creatives but lacks video alternatives.
The overview includes filters so you can narrow down the creatives shown without leaving the dashboard:
  • Search by name or ID — find a specific creative instantly using its name or unique ID.
  • Filter by status — isolate creatives at a particular workflow stage.
  • Filter by type — view only image, video, or text creatives.
  • Filter by campaign — focus on creatives assigned to a specific campaign.
Tip: Use the status filter combined with a campaign filter to quickly find all creatives awaiting approval for a specific campaign before a launch deadline.

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Performance Summary

The overview surfaces aggregated performance metrics across all creatives, giving you a rolled-up view of creative effectiveness:
  • Total impressions across all active creatives.
  • Total clicks and overall click-through rate (CTR).
  • Conversion contributions — how many conversions can be attributed to creative-driven traffic.
  • Top performing creative — the single creative driving the highest engagement.
These metrics update in real time based on the date range selected at the top of the page.

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Recent Uploads and Activity

The Recent Activity feed at the bottom of the overview shows the latest changes across your creative library:
  • Newly uploaded creatives.
  • Status changes (e.g., a creative moved from In Design Review to Approved).
  • Creatives assigned to or removed from campaigns.
  • Bulk actions performed (e.g., a batch of creatives marked as Approved).
Each activity entry shows the creative name, the action taken, the user who performed it, and a timestamp.
Tip: Check the Recent Activity feed at the start of each day to stay on top of creative approvals, rejections, and new uploads without needing to monitor individual campaigns.