Custom sources refer to the various traffic origin points that your organization manages directly or works closely with—this includes affiliates, publishers, internal traffic sources, and media partners. A custom source is typically created manually by someone within your team.

When a new custom source is set up, the system assigns it a unique source ID, generates a dedicated tracking link, and provides an API endpoint. These tools are then shared with the source (e.g., your affiliate or publisher) so they can begin sending traffic or leads into your campaign accurately.

By default, Pingtree (PT) creates two built-in sources: Organic Source and Unmatched Leads Source.

The Organic Source captures any incoming traffic that does not include a specific partner or source ID in the URL parameters.

If a partner or source ID is not explicitly included in the traffic URL (via the query string), the system will automatically categorize that traffic under the Organic Source.

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Adding a Custom Source in Pingtree (PT)

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Overview

Under the Custom Sources tab, users can manually create a new traffic source that may not be a traditional media channel or marketing partner.

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How It Works

1. Navigate to the Custom Sources tab.
2. Click on the Add Custom Source button.
3. A popup will appear asking for a Name of the custom source.
4. Enter the desired name and click Next.
5. Now, if you want to you can setup global, daily, or monthly cap on click, form and call. Once done, click Submit.

5. Once added, the custom source will be available in listings and can be used for:
   • Tracking traffic.
   • Assigning leads.
   • Managing payouts and reporting.

• Click here to view Custom Source Single View pages

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Important Notes

• No complex integration is needed for custom sources.
• Useful for partners or sources that are offline, experimental, or non-standard.
• Custom sources allow you to capture and organize traffic from non-traditional origins in PT.

Tip:
Use clear and descriptive names for custom sources to keep your reporting organized and easy to understand.