Set up and configure direct or third-party sources not associated with a marketing partner account.
Custom sources refer to the various traffic origin points that your organization manages directly or works closely with—this includes affiliates, publishers, internal traffic sources, and media partners. A custom source is typically created manually by someone within your team.When a new custom source is set up, the system assigns it a unique source ID, generates a dedicated tracking link, and provides an API endpoint. These tools are then shared with the source (e.g., your affiliate or publisher) so they can begin sending traffic or leads into your campaign accurately.By default, Pingtree (PT) creates two built-in sources: Organic Source and Unmatched Leads Source.The Organic Source captures any incoming traffic that does not include a specific partner or source ID in the URL parameters.If a partner or source ID is not explicitly included in the traffic URL (via the query string), the system will automatically categorize that traffic under the Organic Source.