Media channels are the platforms you may be driving your 1st party media from. Pingtree has integrations with a number of media platforms including Meta (Facebook), TikTok, Google, Youtube, Bing and instagram to name a few. If you have an internal media team and wish to manage your creatives and analyze creative performance, setting these up in media channels will be a great option. If you work with a 3rd party agency which manages your media efforts and don’t want them to have access to your Pingtree account, that’s not a problem! You can still create them as a custom source and provide them a tracking link with the attribution parameters you’d need to analyze performance

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Adding a Media Channel (MC) in Pingtree (PT)

Under the Media Channels tab, campaign owners can integrate different traffic sources (media channels) into their Pingtree (PT) account to track lead generation more effectively. All Sources

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How It Works

  1. Navigate to the Media Channels tab.
  2. Click on the Add Media Channel button.
  3. A popup will appear displaying a list of available media channels:
    • Meta (Facebook)
    • Instagram
    • LinkedIn
    • Google
    • TikTok
  4. Click the plus (+) icon next to the desired media channel to initiate integration.
  5. Once successfully integrated, the Media Channel will appear in the listing.
  6. From the listing, the campaign manager can:
    • Edit the integration settings.
    • Access the tracking URL specific to that media channel.

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Important Notes

  • Each media channel integration might have its own set of permissions and requirements.
  • Tracking URLs are essential for accurate attribution of leads coming from different media sources.
Tip:
Integrating multiple media channels allows better tracking and attribution for traffic sources, improving campaign performance analysis.