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Overview

The Sub ID Report is a reporting feature that enables users to analyze incoming traffic at a granular level.

When a traffic source sends leads—either through your owned and operated web properties or directly to your campaign endpoint—it often includes additional attribution details. These may include the original campaign, specific ad creatives, keywords, or any other relevant tracking parameters that help identify the source and context of the lead.

The Sub ID Report compiles this data and presents it in a flexible, filterable format. Users can filter results by:

  • Source – The origin of the traffic (e.g., custom source, marketing partner, or media partner)
  • Sub ID (or custom attribute) – The tracking values included with the lead (e.g., ad ID, keyword, campaign name, State)
  • Date Range – The time period for the report

This tool provides valuable insights into traffic performance, allowing for better optimization, partner management, and decision-making.