Network Performance
- Active Networks: Total number of click listing networks currently enabled and serving offers.
- API Calls: Number of requests made to fetch click listings from these networks.
- Clicks: Count of user interactions (clicks) on listed offers.
- Revenue: Total earnings from all click listings.
- Earnings Per Click (EPC): Average revenue generated per click across the network.
Network Revenue (Graph)
A dynamic line chart shows revenue trends across active networks. The chart updates based on:- Date Range Picker: Filter results to view revenue by day, week, or custom ranges.
- Network Selector: Focus the graph on a specific click network to view trends individually.
Integration Network Performance
This table summarizes each integrated network’s contribution. For each network, you’ll find:- Status: Indicates whether the network is active or inactive.
- API Calls: Number of times the system requested listings from the network.
- Clicks: Total user clicks on listings from this network.
- Revenue: Total revenue generated via that network.
- Payout: Amount paid to the network or external provider.
- Margin: Profit margin derived from revenue minus payout.
- Profit: Net earnings for that network.
Detailed Listing Metrics
This section provides granular tracking of individual click listings across all networks.- Listing ID & Name: Unique identifier and display name of the offer or provider.
- Associated Networks: The network(s) where this listing is active.
- Returned Count: Number of times the listing was returned in API responses.
- Displayed Count: Number of times the listing was actually shown to users.
- Utilization %: Displayed count ÷ Returned count × 100 – indicates how often a returned listing was used.
- Average Value: Revenue per returned instance.
- Total Clicks: Number of actual user clicks on the listing.
- Click-Through Rate (CTR): Clicks ÷ Displays × 100 – user engagement rate.
- Revenue: Total revenue generated from this listing.
- RPC / RPD: Revenue per click or revenue per display, depending on setup.