The Funnel Overview page offers a high-level snapshot of your campaign’s performance. It consolidates key metrics, trends, and traffic insights to help you evaluate the campaign’s effectiveness quickly.

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Key Features

  • Metrics Summary: Aggregated totals for core performance metrics such as clicks, conversions, and revenue.
  • Visual Charts: Easy-to-read graphs for identifying trends and comparing performance.
  • Action History: A detailed table showing source-wise performance and campaign events.

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Metrics Displayed

For the selected date range, the following metrics are provided:

  • Gross Clicks: Total number of raw clicks (including duplicates).
  • Clicks: Unique clicks excluding duplicates.
  • Duplicate Clicks: Clicks recognized as repeated or redundant.
  • Form Submissions: Number of completed lead forms.
  • Advertiser Conversions (CVs): Total confirmed conversion events from advertisers.
  • Conversion Rate (CVR): Calculated as (Conversions / Clicks) * 100.
  • Revenue: Total revenue generated from converted leads.

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Charts and Visualizations

Charts provide quick insights into trends over time:

  • Clicks vs Conversions (Line Chart): Compares the count of clicks vs conversions over time.
  • Gross Clicks (Metric Card): Highlights total gross clicks in the selected period.
  • Clicks (Metric Card): Shows the number of unique clicks.
  • Advertiser Conversions (Metric Card): Displays confirmed conversions.
  • Conversion Rate (Metric Card): Shows percentage of clicks that led to conversions.

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Action History

The Action History table details the performance of individual traffic sources and recent campaign actions.

Each row includes:

  • Source: The traffic source name or identifier.
  • Clicks: Total clicks from that source.
  • Conversions (CVs): Total confirmed conversions from that source.

Tip: Use this table to identify top-performing traffic sources and investigate any underperforming ones.