Skip to main content

​
Overview

The Flow Analytics section offers a deep dive into how your campaign’s landing pages and form flows are performing. It consists of two primary tabs:
  • Landing Page Analytics
  • Form Flow Analytics
Each tab provides dynamic charts, performance metrics, and financial breakdowns to evaluate traffic quality, lead generation, and conversion success.

​
Landing Page Analytics

​
1. Sources Overview Section

All Sources Left Panel
  • Lists all available landing pages.
  • Includes an Add Landing Page button for quick creation.
Right Panel (Line Chart)
  • Displays a Traffic vs Conversions chart.
  • The chart updates based on the selected landing page.
Metrics Table (Below Chart) Includes metrics grouped into four categories:
  • Traffic & Click Data:
    Gross Clicks, Clicks, Duplicate Clicks, Forms
  • Conversion Data:
    Total CV, Affiliate CV, Advertiser CV, CVR
  • Cost & Performance Metrics:
    CPC, CPL, CPA
    RPC, RPL, RPA
  • Financials:
    Cost, Ad Spend, Payout, Revenue, Profit, Margin
All data is filtered by the selected date range.

​
2. Landing Page & Funnel Analytics Section

All Sources Displays high-level configuration and statistics:
  • Landing Page Details:
    Lookup ID, Update behavior, Redirection type, Theme, Total Clicks
  • Traffic Distribution:
    Visual summary of how traffic is distributed
Includes an Add Funnel Form button to create a new form flow. Funnel Form Flow Table Displays variations of funnel forms with the following metrics:
  • Traffic, Gross Clicks, Clicks, Duplicate Clicks
  • Total Forms, Total CV, Affiliate CV, Advertiser CV
  • CVR, CPC, CPL, CPA
  • RPC, RPL, RPA
  • Cost, Ad Spend, Payout, Revenue, Profit, Margin

​
Form Flow Analytics

​
1. Sources Overview Section

All Sources Left Panel
  • Lists all available form flows.
  • Includes an Add Funnel Form button.
Right Panel (Line Chart)
  • Displays Traffic vs Conversions.
  • Updates dynamically based on selected form flows.
Metrics Table Detailed metrics for selected form flows:
  • Traffic & Click Data:
    Gross Clicks, Clicks, Duplicate Clicks, Forms
  • Conversion Data:
    Total CV, Affiliate CV, Advertiser CV, CVR
  • Cost & Performance Metrics:
    CPC, CPL, CPA
    RPC, RPL, RPA
  • Financials:
    Cost, Ad Spend, Payout, Revenue, Profit, Margin

​
2. Funnel Analytics Section

All Sources Displays configuration details and key metrics for selected funnel:
  • Funnel Settings:
    Form Routing, Total Clicks, Traffic Distribution
Includes an Add Variation button to add a new form variation. Funnel Form Flow Table
  • Variation, Variation ID
  • Traffic, Gross Clicks, Clicks, Duplicate Clicks
  • Total Forms, Total CV, Affiliate CV, Advertiser CV
  • CVR, CPC, CPL, CPA
  • RPC, RPL, RPA
  • Cost, Ad Spend, Payout, Revenue, Profit, Margin
Tip: Use flow analytics to identify top-performing pages and optimize poorly performing variations.