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Overview

The Flow Analytics section offers a deep dive into how your campaign’s landing pages and form flows are performing. It consists of two primary tabs:

  • Landing Page Analytics
  • Form Flow Analytics

Each tab provides dynamic charts, performance metrics, and financial breakdowns to evaluate traffic quality, lead generation, and conversion success.

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Landing Page Analytics

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1. Sources Overview Section

Left Panel

  • Lists all available landing pages.
  • Includes an Add Landing Page button for quick creation.

Right Panel (Line Chart)

  • Displays a Traffic vs Conversions chart.
  • The chart updates based on the selected landing page.

Metrics Table (Below Chart)

Includes metrics grouped into four categories:

  • Traffic & Click Data:
    Gross Clicks, Clicks, Duplicate Clicks, Forms

  • Conversion Data:
    Total CV, Affiliate CV, Advertiser CV, CVR

  • Cost & Performance Metrics:
    CPC, CPL, CPA
    RPC, RPL, RPA

  • Financials:
    Cost, Ad Spend, Payout, Revenue, Profit, Margin

All data is filtered by the selected date range.

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2. Landing Page & Funnel Analytics Section

Displays high-level configuration and statistics:

  • Landing Page Details:
    Lookup ID, Update behavior, Redirection type, Theme, Total Clicks

  • Traffic Distribution:
    Visual summary of how traffic is distributed

Includes an Add Funnel Form button to create a new form flow.

Funnel Form Flow Table

Displays variations of funnel forms with the following metrics:

  • Traffic, Gross Clicks, Clicks, Duplicate Clicks
  • Total Forms, Total CV, Affiliate CV, Advertiser CV
  • CVR, CPC, CPL, CPA
  • RPC, RPL, RPA
  • Cost, Ad Spend, Payout, Revenue, Profit, Margin

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Form Flow Analytics

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1. Sources Overview Section

Left Panel

  • Lists all available form flows.
  • Includes an Add Funnel Form button.

Right Panel (Line Chart)

  • Displays Traffic vs Conversions.
  • Updates dynamically based on selected form flows.

Metrics Table

Detailed metrics for selected form flows:

  • Traffic & Click Data:
    Gross Clicks, Clicks, Duplicate Clicks, Forms

  • Conversion Data:
    Total CV, Affiliate CV, Advertiser CV, CVR

  • Cost & Performance Metrics:
    CPC, CPL, CPA
    RPC, RPL, RPA

  • Financials:
    Cost, Ad Spend, Payout, Revenue, Profit, Margin

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2. Funnel Analytics Section

Displays configuration details and key metrics for selected funnel:

  • Funnel Settings:
    Form Routing, Total Clicks, Traffic Distribution

Includes an Add Variation button to add a new form variation.

Funnel Form Flow Table

  • Variation, Variation ID
  • Traffic, Gross Clicks, Clicks, Duplicate Clicks
  • Total Forms, Total CV, Affiliate CV, Advertiser CV
  • CVR, CPC, CPL, CPA
  • RPC, RPL, RPA
  • Cost, Ad Spend, Payout, Revenue, Profit, Margin

Tip: Use flow analytics to identify top-performing pages and optimize poorly performing variations.