Event Management

An event refers to a specific action or ocurrence that, when triggered, will prompt the allocation and distribution of leads or traffic to various destinations or recipients.

Event Management allows you to strategically plan, execute and analyze your campaign's performance based upon certain lead events you choose to implement. You're able to determine when you want the event to occur, the data that's sent back when it does occur and subsequent information you want as a result of it occuring.

There are many different types of lead events. Examples of some common types of events include: {Lead Capture Events} {Engagement Events} {Click-Through Events} {Conversion Events}

Globally Managed Events

Globally Managed Events provides a centralized view to manage all events and event types for your organization

Event Lists

You are able to create categorized collections of different events. These Event Lists can be applied to some or all of your campaigns.

Creating An Event List

Creating an Event List can be done from the Event List tab in your Event Management section. Once your create the event list you will be able to assign a unique name and description of event list's intended purpose. Any global events that you've already created will appear under the "All Events" section. You are able to click and drag each of these global events over to the "Add to Event List" section.

Additionally, once you've created your Event List by adding the list name and description, you may assign individual events from the "All Events" tab. This is done by clicking edit next to the indivual event and selecting the corresponding Event List from the drop down menu.

Using An Event List

In order to use an Event List, you will need to access the campaign for which you intend to use the list on. In the campaign's settings tab you find an "Event Manager" section. Here, you'll be able to select from a dropdown menu that will contain all Event Lists that you've created.