Note: This tab is available only in Media Channel (MC) source type.

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Cost Update API

The Cost Update API allows external systems to update the cost of a lead by making a server-to-server request.

This is useful when you want to modify lead costs dynamically after the lead has been generated and attributed to a source.

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How It Works

  • The API is fired by an external source.
  • It requires a valid transaction_id of the lead whose cost is to be updated.
  • It also requires the new cost value to be applied.

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Optional Parameter

  • cost_operation (optional):
    • If not provided, the cost will be overwritten with the new value.
    • You can pass:
      • add – to increase the existing cost.
      • subtract – to decrease the existing cost.

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Example Use Cases

  • Adjust cost post-sale based on dynamic criteria.
  • Apply performance-based discounts or bonuses to the cost.

This endpoint gives flexibility to maintain accurate financial tracking even after initial lead submission.