Note: This tab is available in Custom Source (CS), Marketing Partner (MP), and Media Channel (MC) source types.

The Source Tags tab allows users to automatically attach static key-value pairs to all leads coming from a specific traffic source.

This is useful when you want to ensure that certain metadata or identifiers are consistently included with each lead submission — without relying on affiliates or publishers to send that data manually.

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How It Works

Instead of asking your traffic partners to pass specific values (e.g. utm, adv, sub params), you can define them once using Source Tags. These tags are automatically included with any lead associated with the source.

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Example Use Cases

  • Add a static value like sub1=website or utm_campaign=google-campaign-1
  • Identify and track partner-specific performance without requiring custom link parameters
  • Simplify integration and attribution consistency across multiple traffic sources