Note: This tab is available in Custom Source (CS), Marketing Partner (MP), and Media Channel (MC) source types.

The Postbacks tab allows you to configure postback URLs for a specific source. Postbacks are a way to notify the source about user actions or campaign events, enabling deeper performance tracking and optimization.

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What is a Postback?

A postback is a server-to-server communication triggered by user actions or lead events. It enables the exchange of information — such as lead status or conversion — between Pingtree and the traffic source’s own tracking system.

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How is a Source Postback Used in a Pingtree Campaign?

When a traffic source sends you leads, they may want feedback on those leads for two main reasons:

  1. To track which leads generated revenue.
  2. To analyze lead performance quality for optimization.

Although Pingtree offers a partner/affiliate portal, sources — especially Marketing Partners and Custom Sources — often prefer to receive data on their own platforms via postbacks.

A source postback is triggered based on events configured in your campaign or manually fired as needed.

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What’s Required?

To configure a source postback, the source must provide the following:

  1. Postback URL

    • The endpoint on their server where Pingtree will send the data.

  2. Data and Field Mapping

    • Only data captured with the lead can be dynamically sent.
    • You must map Pingtree’s fields to the source’s expected field structure.
    • You can also include static fields with predefined values.

  3. Request Method

    • Pingtree supports both GET and POST requests.

  4. Payload Format

    • Default: POST request in JSON format.
    • Optional formats:
      • xml-8 & xml-16
      • x-www-form-urlencoded
      • form-data

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Postback Types

You must choose what type of postback to configure:

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Form Data Postback

  • Trigger: Fired immediately upon lead distribution completes.
  • Use Case: General data feedback, real-time tracking.

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Event Data Postback

  • Trigger: Fired when a specific Pingtree event occurs (e.g., lead sold, converted, rejected).
  • Use Case: More controlled and conditional tracking (e.g., payout confirmation, conversion approval).

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Test endpoint

  • Use this button to test the connection and ensure the postback URL is properly set up. It will send a sample request and return the response, allowing you to confirm the endpoint is live and working.

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Posting Filters

This is where you configure posting filters - rules that control when and which leads are allowed to be sent through the postback to the specified partner or endpoint. Filters include ZIP code, state, and volume/time restrictions.

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ZIP Code Filters

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Exclude ZIP Code

  • Exclude Zipcode Toggle:
    When enabled, Pingtree will prevent the postback from firing for any lead with a ZIP code matching the ones entered.

  • ZIP Code Input Field:
    Input one or more 5-digit ZIP codes.

Requirements:

  • Must contain only numbers
  • Must be exactly 5 digits

Tip: Use this to block leads from specific ZIP codes based on partner targeting preferences.

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Geolocation Filter (Exclude State)

This filter allows you to prevent postbacks based on U.S. states.

  • Exclude State Toggle:
    When turned on, Pingtree will prevent postback triggers for leads from selected states.

  • Use Case:
    Useful when a buyer or partner does not accept traffic from certain U.S. states for legal or performance reasons.

Tip: You can select multiple states simultaneously.

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Caps

These caps limit how many times the postback fires, not how many leads are delivered.

Each cap includes:

  • A toggle to enable
  • A numeric input to define the cap limit

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Cap Types

Cap TypeDescription
Global CapTotal number of allowed postback fires (lifetime)
Monthly CapMaximum postbacks per calendar month
Weekly CapMaximum postbacks per calendar week
Daily CapMaximum postbacks per calendar day
Hourly CapMaximum postbacks per hour

Note: Once a cap is reached, leads will still be accepted or sold, but postbacks will not fire until the timeframe resets.

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Hours

Restrict postback firing by day of the week and time of day.

  • Enable Time Settings Toggle:
    Activates the scheduling UI.

  • Time Window Setup:
    For each day of the week, define:

    • Start Time (Earliest firing time)
    • End Time (Latest firing time)

Example: If the partner only wants postbacks from 9 AM–6 PM, set those hours for Monday–Friday.

Tip: This does not block leads outside of these hours—only the postback.

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Conditions

Apply field-based logic to control postback triggers based on lead values.

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Each Condition Includes:

  • Field Selector: Choose a field like state, zip_code, payout, lead_status, etc.
  • Filter Operator:
    • = (Equals)
    • != (Not Equal)
    • < (Less Than)
    • > (Greater Than)
  • Value Input: Enter the value to compare.

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Advanced Options:

  • + Add Rule: Add multiple rules to the same condition group (evaluated with AND logic).
  • + Add Condition: Add new groups of conditions (each group is evaluated independently).

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Examples:

  • Fire postback only if payout > 10
  • Fire postback only if lead_status != rejected

By setting postbacks properly, you ensure your traffic sources receive accurate feedback, which can be used to improve lead quality, ROI, and campaign efficiency.