Send automated postbacks to a source’s server upon lead events for tracking or optimization.
Note: This tab is available in Custom Source (CS), Marketing Partner (MP), and Media Channel (MC) source types.The Postbacks tab allows you to configure postback URLs for a specific source. Postbacks are a way to notify the source about user actions or campaign events, enabling deeper performance tracking and optimization.
xml-8
& xml-16
x-www-form-urlencoded
form-data
Tip: Use this to block leads from specific ZIP codes based on partner targeting preferences.
Tip: You can select multiple states simultaneously.
Cap Type | Description |
---|---|
Global Cap | Total number of allowed postback fires (lifetime) |
Monthly Cap | Maximum postbacks per calendar month |
Weekly Cap | Maximum postbacks per calendar week |
Daily Cap | Maximum postbacks per calendar day |
Hourly Cap | Maximum postbacks per hour |
Note: Once a cap is reached, leads will still be accepted or sold, but postbacks will not fire until the timeframe resets.
Example: If the partner only wants postbacks from 9 AM–6 PM, set those hours for Monday–Friday.
Tip: This does not block leads outside of these hours—only the postback.
state
, zip_code
, payout
, lead_status
, etc.=
(Equals)!=
(Not Equal)<
(Less Than)>
(Greater Than)