Note: This tab is available in Custom Source (CS), Marketing Partner (MP), and Media Channel (MC) source types.

The Database Source Suppression tab allows you to block or reject incoming leads based on existing records in a connected Database Source.

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How It Works

In Pingtree, a Database Source is separate from campaign-level sources. A campaign is linked to a DB source, where all collected lead data is stored. You can also upload leads directly into the DB source — independent of the campaign flow — and use that data for suppression or lookup purposes.

This tab enables you to define suppression rules for an individual traffic source by matching incoming lead fields against the DB source.

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Suppression Field

You can configure Pingtree to check a specific field (e.g., mobile, email, etc.). Every incoming lead will be evaluated against the selected field’s value in the chosen DB source. If a match is found, the lead will be rejected.

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Timeframe (In Days)

You can choose to set a Timeframe (in days) to define how long a suppressed lead remains blocked:

  • If set to 90, the same lead won’t be accepted again within 90 days. After 90 days, the lead is allowed again, and the suppression resets.
  • If set to 0, timeframe-based suppression is disabled, and matching leads will be blocked indefinitely.

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Common Use Cases

  • Deduplication: Prevent duplicate submissions by blocking leads that already exist.
  • DNC (Do Not Contact) Compliance: Suppress leads with phone numbers or emails flagged in your DNC database.

This suppression method helps maintain data quality, compliance, and improves overall lead performance.