Skip to main content
Note: This tab is available in Custom Source (CS), Marketing Partner (MP), and Media Channel (MC) source types.
The Brand Settings tab allows you to define and override dynamic variables that personalize the content shown to leads based on the traffic source. This setting is available in three places:
  • Source Single View
  • Advertiser Single View
  • Funnel Builder Settings
All three use the same logic and priority structure.

​
How It Works

You can assign key-value pairs (variables) in this view. These variables can then be referenced dynamically in your websites, pages, or thank you flows.

​
Example 1: Dynamic Phone Number (DID)

  • Funnel Builder Default: DID = 111-111-1111
  • Source-Specific Setting: DID = 222-222-2222
If a lead uses the tracking link for the source with its own DID variable, they will see 222-222-2222.
If the source has no specific value, the site will fall back to the default: 111-111-1111.

​
Example 2: Dynamic Buyer Name Display

  • Custom Endpoint A: buyer-name = buyer1
  • Custom Endpoint B: buyer-name = buyer2
  • Funnel Builder Default: buyer-name = (blank)
After a lead is sold, you can display the buyer-name dynamically on the thank-you page using the matching variable from the endpoint or source.

​
Use Cases

  • Customize tracking phone numbers per source
  • Show buyer-specific messages
  • Dynamically adjust content or CTAs based on source-level settings